雀巢公司介绍 (英语)
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
The two companies merged in 1905 to become the Nestléyou know today, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestlésales for 2010 were almost CHF 110 bn.
4.Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. 5.Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range. 6.Nestle has a strong top management team which runs on strong values and principles of the company.
Feeling and Summary
PART 3
Nestlé was founded by Henri Nestle in 1867.It’s the world's leading nutrition, health and wellness company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
PART 1
PART 2
Marketing Strategy Organization Management
In 1966 the design was simplified. In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three.
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Nestlécan trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the AngloSwiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Development
The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here). In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
Coffee
Mineral Water
Ice Cream
Beras Rice
Milk Powder
Drinks
雀巢咖啡(Nescafe) 雀巢冰爽茶(Nestea) 雀巢专业餐饮 (Nestle Professional) 雀巢能恩奶粉 雀巢佳膳营养品 (Nutren) Gerber婴儿食品(Gerber) 克宁奶粉(Klim) 三 花淡奶(Carnation) 鷹嘜煉奶(Eagle) 毕雷矿泉水(Perrier) 雀巢冰激凌 Dreyer‘s皇牌雪糕 Movenpick雪糕 美极 调味品(Maggi) 百福豆腐 奇巧巧克力(Kit Kat) 甘脆朱 古力(Crunch) 喜跃宠物食品(Friskies) 爱宝宠物食品 (Alpo) 普瑞纳宠物食品(Purina) 宝路糖果(Polo) 美禄 |雀巢美禄(Milo) 聪明豆(Smarties) 欧莱雅26.4%股份 第2大股东 雀巢营养 五羊冰激凌 太太乐80% 豪吉 雀巢水业集团拥有72个瓶装水品牌全球最大的瓶装水供应 商 银鹭 徐福记
http://v.youku.com/v_show/id_XMzIxMjczMTg4.html
1.Being a company dedicated to food from the beginning. 2.Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position.
3.To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites.
wenku.baidu.com
Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
As we all know, if a brand wants to be welcomed by the public and has its own position in the world, its must own its characteristics and distinguish from others. Nestle just does them in point. In our perspective of view, the success of Nestle can be concluded to the following points. To start with, we’d like to say that Nestle keeps in mind that satisfying the need of consumers is the priority. In the second place, Nestle keeps on changing and becoming better. The last but not the least, the attitude how to regard its employees is also a significant factor.
We believe that leadership is about behavior, and we recognize that trust is earned over a long period of time by consistently delivering on our promises. Nestlébelieves that it is only possible to create long-term sustainable value for our shareholders if our behavior, strategies and operations also create value for the communities where we operate, for our business partners and of course, for our consumers. We call this 'creating shared value'.
Main article: List of Nestlébrands
Nestléhas some 6,000 brands,with a wide range of products across a number of markets, including coffee (Nescafé, Nespresso, etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight, and many others), ice cream (Häagen-Dazs, Skinny Cow, etc.), breakfast cereals (Cheerios, Golden Nuggets, Shreddies, etc.), infant foods (now including Gerber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and refrigerated foods (Findus, Lean Cuisine, etc.), confectionery (Rowntree products, Caramac, Wonka products, etc.), and pet food (Winalot, Felix).
4.Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. 5.Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range. 6.Nestle has a strong top management team which runs on strong values and principles of the company.
Feeling and Summary
PART 3
Nestlé was founded by Henri Nestle in 1867.It’s the world's leading nutrition, health and wellness company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
PART 1
PART 2
Marketing Strategy Organization Management
In 1966 the design was simplified. In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three.
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Nestlécan trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the AngloSwiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Development
The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here). In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
Coffee
Mineral Water
Ice Cream
Beras Rice
Milk Powder
Drinks
雀巢咖啡(Nescafe) 雀巢冰爽茶(Nestea) 雀巢专业餐饮 (Nestle Professional) 雀巢能恩奶粉 雀巢佳膳营养品 (Nutren) Gerber婴儿食品(Gerber) 克宁奶粉(Klim) 三 花淡奶(Carnation) 鷹嘜煉奶(Eagle) 毕雷矿泉水(Perrier) 雀巢冰激凌 Dreyer‘s皇牌雪糕 Movenpick雪糕 美极 调味品(Maggi) 百福豆腐 奇巧巧克力(Kit Kat) 甘脆朱 古力(Crunch) 喜跃宠物食品(Friskies) 爱宝宠物食品 (Alpo) 普瑞纳宠物食品(Purina) 宝路糖果(Polo) 美禄 |雀巢美禄(Milo) 聪明豆(Smarties) 欧莱雅26.4%股份 第2大股东 雀巢营养 五羊冰激凌 太太乐80% 豪吉 雀巢水业集团拥有72个瓶装水品牌全球最大的瓶装水供应 商 银鹭 徐福记
http://v.youku.com/v_show/id_XMzIxMjczMTg4.html
1.Being a company dedicated to food from the beginning. 2.Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position.
3.To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites.
wenku.baidu.com
Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
As we all know, if a brand wants to be welcomed by the public and has its own position in the world, its must own its characteristics and distinguish from others. Nestle just does them in point. In our perspective of view, the success of Nestle can be concluded to the following points. To start with, we’d like to say that Nestle keeps in mind that satisfying the need of consumers is the priority. In the second place, Nestle keeps on changing and becoming better. The last but not the least, the attitude how to regard its employees is also a significant factor.
We believe that leadership is about behavior, and we recognize that trust is earned over a long period of time by consistently delivering on our promises. Nestlébelieves that it is only possible to create long-term sustainable value for our shareholders if our behavior, strategies and operations also create value for the communities where we operate, for our business partners and of course, for our consumers. We call this 'creating shared value'.
Main article: List of Nestlébrands
Nestléhas some 6,000 brands,with a wide range of products across a number of markets, including coffee (Nescafé, Nespresso, etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight, and many others), ice cream (Häagen-Dazs, Skinny Cow, etc.), breakfast cereals (Cheerios, Golden Nuggets, Shreddies, etc.), infant foods (now including Gerber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and refrigerated foods (Findus, Lean Cuisine, etc.), confectionery (Rowntree products, Caramac, Wonka products, etc.), and pet food (Winalot, Felix).