【优选推荐】商务英语写作全套教案
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商务英语写作教案
Business English Writing
Chapter 1 Business English Writing: Classifications and Principles Business Communication Writing Principles ——8C Principles I. Business Communication What is Communication? What is Business Communication? Objectives of Business Communication Classification of Business Communication 1. Definition of Communication Communication is the sending and receiving of information, ideas, attitudes and emotions― either verbal or nonverbal ― that produce a response between people. 2. Business communication is the communication which takes place in the business field. 3. Objectives of Business Communication 1) To be understood exactly as we intended; 2) To secure a desired response to what we communicate; 3) To build up and develop goodwill between the sender and receiver of the message. 4. Classification of Communication 1) Downward Communication is from superiors to subordinates, from bosses to employees, from decision-makers to operating personnel. 2) Upward Communication is the opposite flow of downward communication. Messages from the bottom move up through many stages until they reach the top. 3) Horizontal Communication is the exchange flows between or among organizational units on the same hierarchical level.
I am interested in your vehicle. I am interested in your brown 1997 Ford Sedan. 3. Conciseness
To achieve the Completeness, you should consider the following suggestions: 1) Try to list all essential points in your letter; 2) Volunteer something extra which, you think, may be of some use to your reader now or in the future; 3) Offer alternatives you are able to give. Maybe you will get a new transaction. 4) Check for the five Ws (who, what, where, when and why) and the H (how). 2. Concreteness 1) Use specific rather than general language to give specific information.
Correctness Consideration
Courtesy
Creditability 1. Completeness
A complete letter should include whatever details are needed to produce the response you want.
Compare: This copier saves you both money and time. BH200 Copier makes 60 copies a minute at a cost of one fen a copy. But sometimes generalizing is necessary or preferable for being diplomatic. Compare: Our firm sells clothes for women weighing over 200 pounds. Our firm sells fashions for women with generous figures. 2) Use concrete rather than abstract words when possible. Compare:
internal horizontal communication external horizontal communication II. Writing Principles ——8C Principles
Completeness
Baidu Nhomakorabea
Concreteness Conciseness
Clarity
Business English Writing
Chapter 1 Business English Writing: Classifications and Principles Business Communication Writing Principles ——8C Principles I. Business Communication What is Communication? What is Business Communication? Objectives of Business Communication Classification of Business Communication 1. Definition of Communication Communication is the sending and receiving of information, ideas, attitudes and emotions― either verbal or nonverbal ― that produce a response between people. 2. Business communication is the communication which takes place in the business field. 3. Objectives of Business Communication 1) To be understood exactly as we intended; 2) To secure a desired response to what we communicate; 3) To build up and develop goodwill between the sender and receiver of the message. 4. Classification of Communication 1) Downward Communication is from superiors to subordinates, from bosses to employees, from decision-makers to operating personnel. 2) Upward Communication is the opposite flow of downward communication. Messages from the bottom move up through many stages until they reach the top. 3) Horizontal Communication is the exchange flows between or among organizational units on the same hierarchical level.
I am interested in your vehicle. I am interested in your brown 1997 Ford Sedan. 3. Conciseness
To achieve the Completeness, you should consider the following suggestions: 1) Try to list all essential points in your letter; 2) Volunteer something extra which, you think, may be of some use to your reader now or in the future; 3) Offer alternatives you are able to give. Maybe you will get a new transaction. 4) Check for the five Ws (who, what, where, when and why) and the H (how). 2. Concreteness 1) Use specific rather than general language to give specific information.
Correctness Consideration
Courtesy
Creditability 1. Completeness
A complete letter should include whatever details are needed to produce the response you want.
Compare: This copier saves you both money and time. BH200 Copier makes 60 copies a minute at a cost of one fen a copy. But sometimes generalizing is necessary or preferable for being diplomatic. Compare: Our firm sells clothes for women weighing over 200 pounds. Our firm sells fashions for women with generous figures. 2) Use concrete rather than abstract words when possible. Compare:
internal horizontal communication external horizontal communication II. Writing Principles ——8C Principles
Completeness
Baidu Nhomakorabea
Concreteness Conciseness
Clarity