电子商务英语课件 (10)[44页]
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《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
电子商务师四级-44页PPT资料
第二单元 使用电子邮件列表进行许可营销
• 工作程序及内容
– 登录邮件列表的创建邮箱 – 撰写邮件列表邮件 – 收集反馈信息 – 更新邮件列表
第二单元 使用电子邮件列表进行许可营销
• 知识点
（一）许可E-mail营销的概念 E-mail营销是在用户事先许可的前提下，通过电子邮件的方式向目标用户传
递有价值信息的一种网络营销手段。 E-mail营销有3个基本因素：基于用户许可、通过电子邮件传递信息、信息
（四）邮件列表的具体形式 1、专题讨论组 2、发布消息 3、电子邮件邮购业务
（五）免费邮件列表平台
第一单元 建立电子邮件列表
注意事项
建立邮件列表的主要工作有两个： 1、选择合适的平台 2、找到用户并想办法让其成为邮件列表用户，相比较而言，后者 难度更大。 因此在创建邮件列表的过程中，如何找到、激励和维护好列表用户 是此项工作的关键。
对用户是有价值的。3个因素缺少一个，都不能称之为有效的E-mail营销。 （二）许可E-mail营销的模式
1、客户关系E-mail 2、企业新闻邮件 3、提醒服务/定制提醒邮件 4、传播营销邮件 （三）许可E-mail营销要解决的基本问题 1、E-mail营销的技术基础 2、用户的E-mail地址资源 3、E-mail营销的内容
第一单元 建立电子邮件列表
• 知识点
（一）邮件列表的概念 邮件列表（Mailing List）的起源可以追溯到1975年，它是互联网上最早的
社区形式之一，也是互联网上的一种重要工具，用于各种群体之间的信息交流和 信息发布。
邮件列表有两种基本形式：公告型（狭义的邮件列表），通常由一个管理者 向小组中的所有成员发送信息，如电子杂志、新闻邮件等；讨论型（讨论组）， 所有的成员都可以向组内的其他成员发送信息。
电子商务英语课件 ppt
单击此处添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，单击此处添加正文，文字是您思想的提炼，为了最终呈现发布的良好效果单击此4*25}
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
电子商务英语PPT演示文稿
本演示文稿首先通过热身讨论引入电子商务英语的主题，探讨了电子商务公司提供的服务类型及其在电子商务中的角色。接着，介绍了电子商务的背景信息，强调物流过分析部分，深入探讨了电子商务时代物流面临的挑战，特别是在B2C和B2B领域。在B2C电子商务中，快速可靠的交付是赢得市场竞争优势的关键。而在B2B电子商务中，竞争焦点已从产品转向服务，实际上是供应链之间的竞争。此外，还指出了电子商务对物流服务的高要求，包括响应性和灵活性。响应性要求物流系统能够更好地满足客户的即时配送需求，而灵活性则是应对传统物流优化设施固定性的挑战。通过这些内容，本演示文稿全面介绍了电子商务英语的相关知识，帮助读者更好地理解和应对电子商务领域的实际问题和挑战。
电子商务英语课件1(多应用版)
电子商务英语课件1引言随着全球化的加速和互联网技术的飞速发展，电子商务已经成为当今世界经济发展的重要引擎。
本课件旨在为英语学习者提供电子商务领域的专业词汇和表达方式，以便更好地理解、参与和推动电子商务的发展。
第一部分：电子商务概述1.1电子商务的定义1.2电子商务的分类（1）企业与消费者之间的电子商务（B2C）：企业通过网络向消费者销售商品或提供服务。
（2）企业与企业之间的电子商务（B2B）：企业之间通过网络进行商品或服务的交易。
（3）消费者与消费者之间的电子商务（C2C）：消费者通过网络平台进行商品或服务的交易。
1.3电子商务的优势（1）便捷性：消费者可以随时随地通过互联网进行购物，不受时间和地点的限制。
（2）成本节约：电子商务减少了实体店铺的租赁、人员等成本，降低了商品价格。
（3）信息对称：电子商务平台为买卖双方提供了丰富的商品信息和评价，降低了信息不对称的风险。
（4）个性化服务：电子商务可以根据消费者的购物喜好和需求提供个性化的推荐和服务。
第二部分：电子商务的关键技术2.1互联网技术互联网是电子商务发展的基础。
它为电子商务提供了信息传输、数据存储和处理等基础设施。
随着5G技术的普及，互联网速度将进一步提升，为电子商务带来更广阔的发展空间。
2.2数据库技术数据库技术是电子商务中存储、管理和处理大量数据的关键技术。
通过数据库技术，企业可以实现对消费者数据的挖掘和分析，为市场营销和决策提供有力支持。
2.3网络安全技术网络安全是电子商务发展的重要保障。
电子商务平台需要采用加密技术、身份认证、防火墙等技术来确保交易安全，保护消费者隐私和权益。
2.4移动支付技术移动支付是电子商务的重要组成部分。
随着智能方式的普及，移动支付技术为消费者提供了便捷的支付方式，进一步推动了电子商务的发展。
第三部分：电子商务的发展趋势3.1跨境电子商务随着全球化的发展，跨境电子商务将成为电子商务的重要组成部分。
企业可以通过跨境电子商务拓展国际市场，实现全球化经营。
外研社新时代职业英语《电子商务英语》教学课件Unit4
• Extensive Reading Five trends in China’s beauty market
FORWARD WITH E-COMMERCE
• Further Practice Key trends in China‘s beauty market
• My learning log
Байду номын сангаас
1 Chapter Market prospect analysis
consumers? What jobs do they do?
Market prospect analysis consists of the analysis of market What are their educational backgrounds?
products. You also have to observe and understand development more about your consumers, you
trends and government policies to find out whether the market definitely need to conduct research on
know how to evaluate the features of a
successful advertising campaign. There are
three major elements to consider: creativity,
the appeal of your spokesperson and the
but he is not sure whether it is worth the investment. According to Chapter 3, if your products can
《电子商务英语》教学课件—unit 1
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions
电子商务英语ECommerce-English---Unit12课件
English---Unit12
自建主机是决定如何以及在何处建网站的一种选择。
concurrent [ kən'kʌrənt ] adj. 同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。
2020/11/14
电子商务英语ECommerce-English---Unit12
interactivity [ intəræk'tiviti] n. 交互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。
2020/11/14
电子商务英语ECommerce-English---Unit12
2
Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
2020/11/14
电子商务英语ECommerce-English---Unit12
6
Word study
relevance [ 'relivəns ] n.
相关性
What you are saying has no relevance to the matter in hand.
自建主机是决定如何以及在何处建网站的一种选择。
concurrent [ kən'kʌrənt ] adj. 同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。
2020/11/14
电子商务英语ECommerce-English---Unit12
interactivity [ intəræk'tiviti] n. 交互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。
2020/11/14
电子商务英语ECommerce-English---Unit12
2
Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
2020/11/14
电子商务英语ECommerce-English---Unit12
6
Word study
relevance [ 'relivəns ] n.
相关性
What you are saying has no relevance to the matter in hand.
电子商务英语概述ppt课件
buying and selling over the Internet (e-commerce) conducting customer service in real time using Web-based
tools communicating with suppliers,employees and customers. online marketing and advertising
4
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, business-to-business, business-to-processes, consumerto-consumer, and business-to-government. The three categories that are most commonly used are:
3
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
tools communicating with suppliers,employees and customers. online marketing and advertising
4
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, business-to-business, business-to-processes, consumerto-consumer, and business-to-government. The three categories that are most commonly used are:
3
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
Unit 4 B2C Electronic Commerce 电子商务英语课件
example, some classify e-tailers by the scope of items handled (general vs. special) or by the scope of the sales region covered (global vs. regional). (译文) Here we will classify e-tailers by the distribution channel adopted.
(2)当当()
创立于1999年，创始人是俞渝、李国庆，目前是全球 最大的中文网上商城。
10/2Information
(3)卓越 ()
2000年由金山和联想共同创立，2004年被亚马逊 收购，域名由改为
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1
☺ Warm-up ☺ Background Information ☺ Word Study &Text Analysis ☺ Exercises
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2
Warm-up Read the following categories of , and try to tell your classmates:
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Text Analysis
Characteristics of Successful B2C Successful B2C comes from offering quality
merchandise at good prices, coupled with excellent service. (译文) In that sense, the online and traditional channels are not very different. However, e-tailers can offer expanded consumer services which are not available in traditional retailing. Products with the following characteristics are expected to facilitate higher sales volumes: (译文)
(2)当当()
创立于1999年，创始人是俞渝、李国庆，目前是全球 最大的中文网上商城。
10/2Information
(3)卓越 ()
2000年由金山和联想共同创立，2004年被亚马逊 收购，域名由改为
10/2/2020
1
☺ Warm-up ☺ Background Information ☺ Word Study &Text Analysis ☺ Exercises
10/2/2020
2
Warm-up Read the following categories of , and try to tell your classmates:
10/2/2020
8
Text Analysis
Characteristics of Successful B2C Successful B2C comes from offering quality
merchandise at good prices, coupled with excellent service. (译文) In that sense, the online and traditional channels are not very different. However, e-tailers can offer expanded consumer services which are not available in traditional retailing. Products with the following characteristics are expected to facilitate higher sales volumes: (译文)
unit 5Mobile Commerce《电子商务英语》PPT课件
value having at least at one end a mobile terminal via a mobile
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
电子商务英语课件PPT课件
同时，学习者还可以对事物进行上下义分类，如animal (动物)可分为家禽类cow、hen等；野兽类monkey、wolf等； 飞禽类stork、owl等；爬行类snail、crocodile等及水中 动物shark、eel等。利用分类联想，可将分散的知识联系 起来，使知识系统化，起到复习和巩固所学知识的作用。 依照上述规律记忆单词，不但不会感到枯燥乏味，而且印 象深刻
后
缀
后缀是加在词根或单词后面的成分，一般只改变词性，不 影响词义，可分为四种：名词后缀、形容词后缀、动词后 缀和副词后缀。以下略举数种为例： 名词后缀：-er (teacher，表示人)、-ant (coolant，表 示物)、-hood (childhood，表示抽象名词)、-ery (piggery，表示场所地点)、-age (mileage，表示集合名 词)、-let (streamlet，表示 小)、-ine (heroine， 表示阴性)、-ade (blockade，表示行为)、-dom (beggardom，表示身份地位)、-logy (zoology，表示-----学)；
比如目前时兴的一种类比构词法，即仿照原有的词创造出 其对应词或近似词。例如：speak (说)类比出 doublespeak (假话，欺人之谈)、old-speak (常规用语)、 computerspeak (计算机语言)、netspeak （网络语言)、 sportspeak (运动语言)、college-speak (校园语言)， 甚至还有China-peak (按国人的说法)、Olympspeak (按 奥运会的说法)等。总之，通过构词记忆法，不仅可以较 快地记住新词、巩固旧词，而且还可以通过推理思考，使 有限的词i汇知识转化为无限的生成单词的能力。
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• 电子商务计划的有些效益是明确的并且容易 测量，例如提高销售或降低成本；有些效益 是不可见的而且很难测量的，比如提高客户 满意度。在确定效益目标时，管理人员应当 设法使目标能够加以测量，即使是属于不可 见的效益。例如，对客户满意度目标的成功 可以通过计量客户回头率来加以测量。
• The tremendous leverage that firms can gain by being the first to do business in a new way on the Web has caught the attention of top executives in many industries. The keys to successful implementation of any information technology project are planning and execution.
10.1 设定电子商务的目标
• The ability of companies to plan, design, and implement cohesive electronic commerce strategies will make the difference between success and failure for the majority of them.
• When identifying benefit objectives, managers should try to set objectives that are measurable even when those objectives are for intangible benefits. For example, success in achieving a goal of increased customer satisfaction might be measured by counting the number of firsttime customers who return to the site and and support 改善售后服务和支持
• Purchasing products and services 购买产品和服务
• Managing supply chains 管理供应链
• Operating auctions 进行拍卖
• 公司计划、设计和实施电子 商务战略的能力决定了公司 的成败。公司利用互联网抢 先进入市场或以全新方式开 展业务所能得到的优势已引 起许多行业的高级管理人员 的注意。成功实施任何信息 技术项目的关键是计划和执 行。
• Businesses undertake electronic commerce initiatives for a wide variety of reasons. Objectives that businesses typically strive to accomplish through electronic commerce include: increasing sales in existing markets, opening new markets, serving existing customers better, identifying new vendors, coordinating more efficiently with existing vendors, or recruiting employees more effectively.
• 企业开展电子商务会有各 种理由，通常希望通过电 子商务实现的目标是提高 现有市场的销售、进人新 市场、为现有的客户提供 更好的服务、寻找新的供 应商、与现有的供应商更 好地协调或提高招聘的效 率。
• Electronic commerce opportunities can inspire businesses to undertake activities such as: 电子商务的目标可以支持公司开展如下活动：
Unit 10 Planning and Managing for Electronic Commerce 规划管理电子商务
学习指导： 本章将介绍： 设定电子商务的目标 衡量效益目标 成本管理 投资回报
10.1 Identifying the Electronic Commerce Objectives
• Building virtual communities and Web portals 创建虚拟社区和网络门户
10.2 Measuring Benefits Objectives 10.2 衡量效益目标
• Some benefits of electronic commerce initiatives are tangible and easy to measure. These include such things as increased sales or reduced costs. Other benefits are intangible and can be much more difficult to measure, such as increased customer satisfaction.
• Building brands 建立品牌
• Enhancing existing marketing programs 改进现有营销方案
• Selling products and services 销售产品和服务
• Selling advertising 销售广告版位
• Developing a better understanding of customer needs 更好地了解消费者的需求