B 商务英语精读第二册

Intensive Reading
Book Two
Unit Six Management Unit Seven Interview
Picture--Word Associating Game Unit Six
B
Unit Eight Trademark
Unit Nine Successful Businessmen Unit Ten Successful Business
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Text
Areas of Management
1. Within any large company, the top, middle, and firstline managers work in a variety of areas including marketing, finance, operations, human resources, and information.
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7. A new type of managerial position that is appearing in many organizations is that of information manager. These managers are responsible for the design and implementation执行 of various systems to gather收集 , process, and disseminate传播 information. Dramatic惊 人的 increases in both the amount of information available to managers and in the ability to manage it have led to the emergence出现 of this important function. While relatively few in number now, the ranks of information managers are increasing at all levels. Some firms such as Firestone and Federal Express, for
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example, have top management positions called Chief Information Officer. Middle managers engaged从事 in information management help design information systems for divisions部门or plants. Computer systems managers within smaller business or operations are first-line managers.
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4. Management of the firm's finances, including its investments and accounting functions, is extremely important to its survival 继续生存. Nearly every company has financial managers to plan and oversee监督 its financial resources. Levels of financial management may include a vice president for finance (top), division controller (middle), and accounting supervisor (first-line). For large financial institutions 机构 like Citicorp, Bank of America, and Merrill Lynch, effective有效的 financial management is the company's reason for being. No organization, however, can afford to ignore the need for management in this area.
Unit Seven
Unit Eight
Unit Nine
Unit Ten
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Warm—up
Text
Unit Six --- Reading I
Areas of Management
Translation
Notes New Word Examples Exercises Extended Activities
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5. A firm's operations are the systems it uses to create goods and services. Operations managers are responsible for production control, inventory 库存 control, and quality control, among other duties. Manufacturing companies like Boeing and Sony have a strong need for operations managers at many levels. Such firms typically 典型地 have a vice president for operations (top), plant managers (middle), and foremen 领班 or supervisors主管 (first-line). In recent years, sound 强有力的 operations management practices have also become increasingly important to service organizations, hospitals, universities, and the government.
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4 公司的财政管理，包括其投资和会计职能，对其生存是 极为重要的。几乎每一个公司都有财务经理来计划并监督其 财政资源。财政管理层次，可能包括副总裁负责财务（高 层） 、部门主管（中层） 及会计主管（一线） 。对于像花 旗集团、美国银行、美林证券这样的大型金融机构，有效的 财务管理是该公司能生存的原因所在。无论如何，任何组织 机构，都不能忽略财政管理工作的需求。 5 公司的业务是一个生产货物和产品服务的系统。业务经 理，负责生产控制、库存控制和质量控制，以及其他职责。 像波音公司和索尼公司这样的制造业公司，特别需要多层次 的业务经理。这类公司通常有一个副总裁负责业务（ 高 层 ） 、工厂经理（中层） 和工头或领班（一线） 。近年来， 对于服务机构、医院、大学和政府，进行强有力业务管理 也已变得越来越重要。
2. Marketing includes the development, pricing, promotion, and distribution of a product or service. Thus, marketing managers are responsible for getting products and services to buyers. Marketing is especially important for firms dealing in 经营 consumer products, such as Procter & Gamble, Coca-Cola, and Levi Strauss. As a result 结果, these firms often have large numbers of
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marketing managers at a variety of各种各样 levels. For example, a large firm will likely have a vice副的 president for marketing (top manager), regional marketing managers (middle managers), and several district sales managers (first line managers). 3. In contrast 相反, firms that produce industrial products like machinery and janitorial物业管理的supplies tend to put less emphasis重视 on marketing and to have fewer marketing managers. However, these firms do not ignore marketing altogether. In recent years, hospitals and universities have also come to recognize the value and importance of marketing.
Teaching Courseware:
New Business English Intensive Reading Book Two
B
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全 国新 商编 务商 英务 语英 研语 精 究读 会 推第 荐一 教册 材
New Business English Intensive Reading Book Two
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译 文:
管理范围
1 在任何大公司里，高层、中层和一线经理都工作在各个领域，包 括市场营销、财务、生产、人力资源和信息等部门。
2 市场营销包括产品的开发、定价、促销和分销或服务。因此，营 销经理负责把产品和服务送到买家。市场营销对企业经营消费者的产 品是特别重要的，如宝洁、可口可乐和列维斯特劳斯。结果，这些公 司往往有大量的不同层次的营销经理。例如，大公司会可能有一个副 总裁负责营销工作（高端经理） 、区域营销经理（中层管理人员 ） ， 以及几个地区销售经理（一线经理） 。 3 与此相反，生产工业品的公司，例如机械和物业管理用品，往往 淡化对市场营销的偏重，也没几个营销经理。但是，这些公司并不完 全忽视市场营销。近几年，医院和大学也开始认识到营销的价值和重 要性了。