最新旅游翻译(公示语翻译)教学内容
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文化翻译：旅游文本之公示语翻译（April 10-11, 2013）
Translating public signs
●Definining public signs
●Types of public signs
●Functions of public signs
●Stylistic features of public signs
●Translating Public Signs: Principles and Methods: proposed “three-C”principles:
conciseness, consistency, and comprehensibility. (Liu Fagong and Xu Beijia , 2008)
●Suggested translating methods
⏹Borrowing
⏹Adding and omitting certain information
⏹Imitating
Outside translation practice
Directions: The following Chinese signs were collected from supermarkets and shopping malls at Xi’an and Xianyang city. They are listed with bold letters, some with pictures and some with explanations for better comprehension.
Each Chinese sign follows two or three English translations. You are supposed to choose the best answer or provide your own version. If the translation is adequate, blacken A. If the translation has linguistic mistakes such as mistakes of spelling, punctuation, capitalization, and grammar, choose B. If the translation is culturally unacceptable,choose C. If the translation is totally incomprehensible, please choose D.
1.通往三楼ACCESS TO 3 FLOOR (in a supermarket)
A B C D
Suggested versions:
a)Access to 3rd floor
b)ACCESS TO 3rd FLOOR
Your revised version: .
2.日常用品Hard Goods (in a supermarket)
A B C D
Suggested versions:
a)Home wares
b)Household wares
c)Home goods
Your revised version: .
3.少淑装Young Ladies Wear (in a shopping mall)
A B C D
Suggested versions:
a)Young Ladies’ Clot hing
b)Young Ladies’ Wear
c)Young Ladies’ Clothes
Your revised version: .
4.成熟女装Lady Clothing(in a shopping mall)
A B C D
Suggested versions:
a)Women’s Clothing
b)Women’s Wear
Your revised version: .
5.眼镜opticals (in a shopping mall)
A B C D
Suggested versions:
a)Glasses
b)Eyeglasses
Your revised version: .
6.手机hand phone (in a shopping mall)
A B C D
Suggested versions:
a)Mobile Phones
b)Cell Phones
Your revised version: .
7.彩妆budget cosmetics (in a shopping mall)
A B C D
Suggested versions:
Cosmetics
Your revised version: .
8.女饰品ladies’ accessories (in a shopping mall)
A B C D
Suggested versions:
a)Ladies’ Accessories
b)Ladies’ Adornment
Your revised version: .
9.珠宝首饰JEWELRY (in a shopping mall)
A B C D
Suggested versions:
a)JEWELLRIES
b)Jewelries
Your revised version: .
10.男女袜子HOSIERY(in a shopping mall)
A B C D
Suggested versions:
a)Socks
Your revised version: .
11.女职业装LADIE’S PROFESSIONAL DRESS (in a shopping mall)
A B C D
Suggested versions: