捷克大众媒体英文介绍

PRIVAT MEDIA

Privat commercial televisions Privat commercial radio stations Press
Private commercial televisons

With revenues only from commercial activities (mainly from advertisement and teleshoping)
Commercial radio stations

Stations established to generate the gains (financed by selling “the attention of listeners” to advertisers) Time dedicated to advertisiment must not be longer than 20% of day’s broadcasting time

Radio Rating %
Radio Rating
ČRo 1 - Radiožurnál 11,2% Frekvence 1 12,5% Radio Impuls 10,7% Evropa 2 8,6% Rá dio Blaní k 5,7% ČRo 2 - Praha 4,8% ČRo Brno 3,7% Rádio Čas 2,6% Rá dio OK 1,6% Hitrádio Vysočina 1,4% Rá dio Helax 1,8% ČRo České Budějovice 1,5% Country Rá dio 1,4% Rádio Černá Hora 1,0% Kiss Há dy 1,2% Rá dio Krokodý l 1,0% Rá dio Beat 1,1% Kiss Morava 0,8%
Press

Here does not exist dual system – only private newspapers
All this subjects are financing by earnings from commercial activities and revenues from advertisement


Readers rating of national newspapers (thousands)
Title Readers of one edition MF DNES BLESK PRAVO LIDOVE NOVINY ZN ZEMSKE NOVINY SPORT HOSPODARSKE NOVINY HALO NOVINY Source: Media Projekt www.mam.cz 1169 1109 642 298 283 207 177 38
Time dedicated to advertisiment must not overdraw 10% of day’s broadcasting time National TV Cable TV Top TV


TV Rating % (group: adults)
Week 16. week 2006 15. week 2006 14. week 2006 13. week 2006 12. week 2006 11. week 2006 10. week 2006 ČT1 19.65 19.72 20.29 21.16 20.80 22.64 21.98 ČT2 7.77 8.19 8.39 8.51 7.79 8.64 8.29 TV Nova 43.54 43.06 44.56 42.83 44.24 43.15 44.19 Prima TV 22.07 22.06 19.97 20.94 20.19 18.52 18.60 The others 6.97 6.97 6.79 6.56 6.98 7.05 6.94
MASS MEDIA IN CZECH REPUBLIC
Martina Petrová
Mass Media
TV, RADIO, PRESS, INTERNET

Commercial Noncommercial Dual system = coexistence of public and private providers on basis of broadcasting licences dedicated by state

Commercial radio stations

National radio stations (Frekvence 1, Radio Impuls, Evropa 2…)

Local radio stations (Praha - Country Radio, Radio Proglas, Radio Beat, Brno – Kiss Hády, Radio Krododý l, Radio Student…) Internet radio stations

Press

In 90’s many new magazines: Reflex, KoktejlΒιβλιοθήκη Baidu Ekonom…
Foreign magazines accepted: Elle, Cosmopolitan, Quo… Today 200 – 250 magazines, 10 national newspapers, local magazines a newspapers, also many others focusing on different human activities (hobby, garden….)....
Political power is represented by:

Council of Czech Television Council of Czech Radio Parliamentary commission for mass media Council of CR for radio and television broadcasting (monitoring the obtaining legal rules, dedicating, changing and taking away licences)