外贸函电课件_2_建立业务关系

Letter 3 We can sell ... Please... Letter 4 As requested, we are sending you...
Letter 5 We are desirous of ... but we have not had... if you will... Letter 6 We are pleased to introduce to you...
第二部分 自我介绍
– We wish to introduce ourselves to you as... – Our business is mainly about ...
第三部分 说明写信目的
– The purpose of this letter is ... – We hope that... / We would like to ... – We are writing to you in the hope of ...
enclose v. 随函附上 enclose a check enclosure n.附件 line n. 航线 a shipping line n. 行业 his line is chemistry. n. 商品种类 a full line of electrical supplies
P.29 （1） We take the liberty to introduce ourselves as … v. 冒昧（语气的谦辞） I must take the liberty of differing with you.
第一章练习题 答案
第一题
Mr. Wang Xiang Guangdong International Trading Corp 48 zhongshan Road Guangzhou, Guangdong China Standard Oil Company 38 Fifth Avenue London UK
收信人：
– 单位：Standard Oil Company – 地址：38 Fifth Avenue, London，UK
第二题 请根据上一题的资料以及下面的内容，起 草一封完整的英文商业信函。 [信件日期]
September 15, 2008
[信件内容]
– 感谢您9月3日询问我们产品的来信。 – 随信附上的小册子，包含了我们所有冰箱产品的细节， 供您做出满意的选择。 – 我们热切地期待收到您的进一步询问。
Dear Sirs,
不能 使用 冒号
感谢您9月3日询问我们产品的来信。 We thank you for your letter of 3 September enquiring for our products.
英式写 法
随信附上的小册子，包含了我们所有冰箱产 品的细节，供您做出满意的选择。
还可以使用brochure 或pamphlet
我冒昧地提出和你不同的意见。
（4）… we enclose a complete set of leaflets… with detailed specifications and means of packing. a complete set of: 一整套 leaflet: n. 宣传单页，传单 specification: 产品规格 means of packing: 包装方法
第一章 练习题
第一题 请根据以下资料，书写一个信封。 发信人:
– – – – 姓名：Wang Xiang 职位：Export Manager 单位：Guangdong International Trading Corp 地址：48 zhongshan Road, Guangzhou, Guangdong, China
我们热切地期待收到您的进一步询问。 We look forward to receiving your further inquiry with keen interest.
还可用keenly, eagerly, solicitously（放到look forward之前）
Yours truly, Wang Xiang Export Manager Encl: a booklet
外贸函电
Unit 2 建立业务关系
一、写作目的
• 结交对方，建立业务关系 • 推销自己
二、信件结构
第一部分 说明信息来源
– We have heard your name and address from ... – Your name and address has been given/recommended to us by ...
四、第二章重点词汇
benefit n.利益 business benefit 商业利益 v. 获益 benefit from the new way of doing business 从新经营方
法中受益
beneficial a. 有益的 beneficial to business 对业务有益 beneficiary n.受益人 Company A is the prime beneficiary A公司是主要受益者
deal n. 交易 a dirty deal 肮脏交易 v. 交易 deal in furs 经营皮货 dealer n.商人 Wholesale dealer 批发商 dealing n. 交易，经营，处理 Dealing in diamonds 经营钻石 Dealing with complaint 处理顾客的抱怨
（9）We owe your name and address to … owe to: 归功于，起因于 We owe everything to you
一切都应归功于你
第四步
表达合作愿望
– We look forward to receiving... – Your early reply is appreciated. – We are anticipating your answer.
三、样函
Letter 1（P.24） We wish to buy ... If you can supply ... please... Letter 2 We can ... We are sending you ...
来自百度文库
The enclosed booklet contains details of our refrigerators and will enable you to make a content choice.
还可以使用satisfactory choice 或 者satisfying choice，但是不能用 satisfied choice.
Stamp
第二题
Guangdong International Trading Corp 48 zhongshan Road, Guangzhou, Guangdong, China 15 September, 2008 Standard Oil Company 38 Fifth Avenue London UK
P.30 （8） We avail ourselves of this opportunity to … avail oneself of something 利用 You should avail yourself of the books in the library.
你应该利用图书馆里的书。