联合利华的市场分析专业培训材料
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Professional Skills Dictionary Market Research Addendum
Corporate HR Group - July 1999
For use within Unilever only
INTRODUCTION
This addendum is intended to supplement the information in the Professional Skills Dictionary and the Marketing Skills Appendix
The Market Research Skill Areas should be read and used in conjunction with the Marketing Skill Areas. The two sets of Skill Areas are shown together (pages 2 and 3) with definitions for each Skill Area and a bullet point list of the Skill Sub Areas.
Subsequent pages of this addendum provide more detail on each of the Market Research Skill Areas. Each page is headed with the Skill Area and its definition. The Skill Sub Areas are then listed along with examples. These examples are illustrative; they do not cover all skills and are not meant to be limiting.