商务英语写作课件第六章Business Reports

合集下载

Business_Report商务英语报告

How to write an abstract
先写报告主体部分，待完成后，再写摘要。从导言（主要是报告的目的部分）、正文（选出最重要的部分加以高度概括）、结论和建议（报告的结果）三方面提炼出摘要的内容。确保摘要短小精悍，简明扼要，同时富含信息，可读性强。比如，不要笼统地说 “Conclusions are drawn and a recommendation is made”，而应该具体说明主要的结论是什么，应当做什么、怎样去做的建议是什么。让你的读者清楚地明白：你要讲述的是他们最想知道的内容，最想听到的消息。使用简洁、普通的词汇，不要使用专业术语，以便任何阅读摘要的人都能理解报告的主旨。对该部分多做修改，已充分达到其目的、发挥其作用。

I&D Investment Company Ltd. set up a new branch in Guangzhou and you are working in the HR Depart. Recently the Personnel manager Ms Wang discovered that many staff are not punctual for work. She asked you to submit a report to her.

Long Formal Report
Cover Letter（转送函） Cover Page（衬页） Title Page（主题页） SUMMARY Table of Contents（目录） INTRODUCTION DISCUSSION CONCLUSIONS RECOMMENDATIONS Reference or Bibliography（参考文献） APPENDIX Back Cover（底页）

BUSINESSREPORTS商务报告课件

The data presented in this report was collected informally from the newly-appointed Personnel Manager at Transpacific, Wanda Cheung, during a visit to the company in late October.
PPT学习交流
6
商务报告的特点
商务报告是商务信函的一种重要组成部分，在商务交往中起着重要的作用，尤其是作为对外交流沟通使用的商务报告，在现代企业中使用的特别频繁。作为商务函电的高级形式，商务报告在语言特点上有着不同于其他类型信函的一些特点，在我们的学习中要尤其注意。
PPT学习交流
7
商务报告内容、结构等的特点
பைடு நூலகம்
篇幅可长可短，体例必须规范；
内容或繁或简，格式非常关键；
题目有大有小，成败全看语言。
PPT学习交流
8
商务报告在语言方面的一些特点
商务报告在的一些语言特点我们可以概括为以下几点：
一、语法正确(correct) 二、语意明了(understandable) 三、可读性强 (readable) 四、直截了当 (straight) 五、归化自然(natural)
调查报告是受其他单位或个人委托或本单位指示，对某一情况进行调查后写出的尽量反映客观事实的报告，这类报告是委托人或本单位领导进行决策的重要依据。如果是委托公证部门在调查事实后出具的报告，那么该报告将是以后进行索赔、理赔的有力证据。
PPT学习交流
4
4．可行性报告（feasibility reports）
PPT学习交流

BEC商务报告写作 ppt课件

2. The recent visit/ investigation/ survey showed that…
3. The table/chart above tells us that… 4. From the chart shown, we
find/learn/notice that…
BEC商务报告写作 ppt课件 2021/3/26
16
BEC商务报告写作
1. The following are the recommendations… 2. It is recommended that.. 3. Based on the conclusion/analysis above, we
recommend that 4. With reference to the advantages/facts stated
BEC商务报告写作 ppt课件 2021/3/26
14
BEC商务报告写作
7. As you （某人/某部门） requested on November 12, I am submitting the following report on …
8. Here is the report concerning… 9. We have done a survey showing that…
Use language that is simple, concrete, and familiar.
BEC商务报告写作 ppt课件 2021/3/26
10
BEC商务报告写作
1. Define the Problem 2. Analyze the Reader 3. Collect Information 4. Arrange and Interpret Information 5. Construct the Outline 6. Write the Draft 7. Revise the Draft

商务英语unit Business Report

Business report is an important means of business communication and information exchange in commercial enterprises and organizations. It is an important basis for policy formulation, decision making and the important way of implementation of the management.
1.All staff are late at least once every two weeks . 2.Ten members of staff use the subway ,two use the bus ,six traved by car ,and five travel by bicycle . 3.Traveling time varies between 20 minutes and one hour . 4.All staff experienced problems. I. All members of staff experienced delays on the subway (Circle and the First Line) due to : 1)Signal problems 2)Engineering work 3)Overcrowding 4)Poor train frequency on some lines II. Members of staff who use the bus experienced delays due to traffic jams . III. Members of staff who travel by car also experienced delays due to traffic jams and two had problem parking , particularly on Monday and Tuesdays . IV. Members of staff who travel by bicycle experienced delays due to bad weather , vehicle problems and travel jams as well. Conclusions 1.All staff using public transport are late because the subway and bus services are unreliable. 2.A minority of members of staff who travel by car experienced problems with parking . 3.The office opens at 9:00 a.m . and so staff are forced to travel during the rush hour . 4.Members of staff are not leaving sufficient time for their journeys which are extended due to delays . Recommendations 1.Members of staff should leave longer for their journeys in order to allow for delays . 2.Staff should investigate alternative routes and means of transport . 3.It is recommended that staff who travel by car and experience parking problems use the new car park in Commercial Center, which opens next week . 4.It is recommended that the Personnel Director investigates the possibility of introducing a flextime system so staff do not have to travel during the rush hour .

BUSINESSREPORT商务英语写作

BUSINESS REPORTINCREASING THE DEPARTMENT STORE’SPROFITSFORINCREASING THE DEPARTMENT STORE’SPROFITSPrepared forJohn SmithGeneral Manager HARRODS department storePrepared byPeter AlbertChief advisorTWCBJuly 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on Jul.12, 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell:•Market Positioning is inflexible.•The Foreign market didn’t develop well.•Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the Profits•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.Table of ContentsExecutive SummaryⅲIntroduction1Purpose, Scope, and Challenges1Methods2The Decreasing Profits in Harrods Department Store 225% Decreasing compared with 20112Competition’s Average Profits in 2011&2013 2Major Causes of the Decreasing3Impact on Harrods Department store4More Funds Needed to Increasing Profits4Jeopardizing the Harrods’ Brand Reputation 4Methods for Increasing the Profits5Three Ways to Increasing the Profits5The Fund Needed to Carry Out the Measures6Conclusions and Recommendations6Supplementary Parts7Appendix7 Bibliography 8Part One IntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB, as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1.Purpose, Scope, and Challenges·Purpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation. ·Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like. The second team designed questionnaires collecting customer’s comments on the store. The result was not as bad as we had expected. But the store should do something before it becomes a real problem.·Challenges: the department store has been facing tremendous challenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten.Our store is facing increasing competitive pressure.2.MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1.25% Decreasing compared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until recently. Last year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:petition’s Average Profits in 2011&2013After compared with our own store ’s profits in 2011, one of our team did research on our competition ’s average profits in 2011&2013. Here is the table (on next page):00.511.522.533.5From the table, we can see that, when Harrods department store ’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3. Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:• As we only focused on some high-quality products, wecan ’t expand market share in other aspects, our marketpositioning is inflexible.• As economic globalization becomes strong, our foreignmarket should develop more deep and widely.• Our strategy is good, but it didn ’t pay attention tonowadays shopping fashion. Service concept was out ofdate.We must take concrete measures to solve all the problems.Part ThreeImpact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1.More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2.Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group,25% of them with an annual income of 100, 0000￡or more, and others annual income is about 30, 000 to 80,000￡. The high income group didn’t show any unsatisfactory to the serviceand product. But in the middle income group, many of them want value for money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.Part Four Methods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the Profits•To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.•Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market insome Asian countries, like China and Japan. These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.•With a survey shows that: as the English population ages, older groups will provide opportunities for sales growth.And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture.People want services which make life easier or save time.So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion and their competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below: Training staff 5, 0000￡Rebuild department store& 12,0000￡Set up new storesExpanding foreign retail chains 8,0000￡Part Six Conclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three recommendations:·Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service.·Carry out training for the store’s staff and managers. ·Advertise the feature changes of the store on the local news papers.Part Seven Supplementary PartsAppendixQUESTIONNAIRE OF THE HARRODS’GOODS ANDSERVICESThis questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question. 1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1.Do you often shop at Harrods department store? 54 3 22.Was the shopping environment comfortable? 54 3 2 13.Was the staff’s attitude approachable?5 4 3 2 14.Can you always found favorite product at there?5 4 3 2 15.How good were the goods and service? 54 3 2 16.Overall, how did the store compare with the others?5 4 3 2 17.Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount8.In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9.If you may choose freely, would you like to shop atHarrods?a. Yesb. NoFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economis t explores the hidden side of everything. New York: William Morrow.Lucas, Stephen E. "Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 640-47.。

商务英语写作Chapter ReportPPT课件

point) 2. B. II.
Alphanumeric Decimal
A.
1.0
1.
1.1
a.
1.1.1
b.
1.1.2
2.
1.2
B.
2.0
第14页/共45页
Introduction
This report presents … The report carries the information on … In this report I will explain … The purpose / aim of this report is to … The report aims to … The report is based on … The purpose of this report is to … investigate, evaluate, study … The objective of this report is to … recommend, analyze, give … The aim of this report is to … provide feedback, estimate, assess …
Length long report; short report
Format letter report; memo report; preprinted report;
Formality formal report; informal report
Function Information report; analytical report;
What should be concluded in a report?
What format should we employ?

BUSINESSREPORT商务英语写作

BUSINESS REPORTINCREASING THE DEPARTMENT STORE’S PROFITSFORINCREASING THE DEPARTMENT STORE’S PROFITSPrepared forJohn SmithGeneral Manager HARRODS department storePrepared byPeter AlbertChief advisorTWCBJuly 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on Jul.12, 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell:•Market Positioning is inflexible.•The Foreign market didn’t develop well.•Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the Profits•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.Table of ContentsExecutive Summary ⅲIntroduction 1 Purpose, Scope, and Challenges 1 Methods 2The Decreasing Profits in Harrods Department Store 2 25% Decreasing compared with 2011 2 Competition’s Average Profits in 2011&2013 2 Major Causes of the Decreasing 3Impact on Harrods Department store 4 More Funds Needed to Increasing Profits 4 Jeopardizing the Harrods’ Brand Reputation 4Methods for Increasing the Profits 5 Three Ways to Increasing the Profits 5The Fund Needed to Carry Out the Measures 6 Conclusions and Recommendations 6Supplementary Parts7 Appendix 7 Bibliography 8Part One IntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB, as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1.Purpose, Scope, and Challenges·Purpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation.·Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like.The second team designed questionnaires collecting customer’s comments on the store. The result was not as bad as we had expected. But the store should do something before it becomes a real problem.·Challenges: the department store has been facing tremendous challenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten. Our store is facing increasing competitive pressure.2.MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1.25% Decreasing compared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until st year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:petition’s Average Profits in 2011&2013After compared with our own store’s profits in 2011, one of our team did research on our competition’s average profits in 2011&2013. Here is the table (on next page):From the table, we can see that, when Harrods department store’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3.Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:•As we only focused on some high-quality products, we can’t expand market share in other aspects, our market positioning is inflexible. •As economic globalization becomes strong, our foreign market should develop more deep and widely.•Our strategy is good, but it didn’t pay attention to nowadays shopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.Impact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1.More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2.Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group,25% of them with an annual income of 100, 0000￡or more, and others annual income is about 30, 000 to 80,000￡. The high income group didn’t show any unsatisfactory to the service and product. But in the middle income group, many of them want value for money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.Methods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the Profits•To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.•Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan.These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.•With a survey shows that: as the English population ages, older groups will provide opportunities for sales growth.And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion andtheir competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below:Training staff 5, 0000￡Rebuild department store& 12,0000￡Set up new storesExpanding foreign retail chains 8,0000￡Part Six Conclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three recommendations:·Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service. ·Carry out training for the store’s staff and managers.·Advertise the feature changes of the store on the local news papers.Part Seven Supplementary PartsAppendixQUESTIONNAIRE OF THE HARRODS’GOODS AND SERVICES This questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question.1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1.Do you often shop at Harrods department store? 5 4 3 22.Was the shopping environment comfortable? 5 4 3 2 13.Was the staff’s attitude approachable? 5 4 3 2 14.Can you always found favorite product at there? 5 4 3 2 15.How good were the goods and service? 5 4 3 2 16.Overall, how did the store compare with the others? 5 4 3 2 17.Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount8.In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9.If you may choose freely, would you like to shop at Harrods?a. Yesb. NoFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economist explores the hid den side of everything. New York: William Morrow.Lucas, Stephen E. "Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 640-47.。

businessreport实用英语写作PPT教学课件

• Appendix – This is a list of all the resources used in the informal business report.
2020/12/11
Formitle Page: The title page includes the name of report, the author's name and date.
2020/12/11
Informal Business Report
Formats:
• Letter: between organizations • Memo (NOT EMAIL): within an organization • Report: when the information is more complex or
• Contents Page – Much like a table of contents, this page list the sections of the report and the page number where they are found.
• Introduction – Explain the main point of the report and highlight what will be covered in this section.
Executive Summary: The executive summary is used to summarize the background of the report in one page for managers who do not have time to read your business report.

BEC中级商务报告写作课件

ＢＥＣ中级商务报告写作1. 什么是商务报告商务报告是指针对某种特殊的、有意义的商务目的，向一个人或多个人提供的公正、客观和有计划的事实陈述。

报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，帮助当事人了解复杂的商业情况，计划进程，解决问题，使上级领导就一系列事件做出决策。

通常是根据上司的要求，由下级向上级呈报。

2. 商务报告种类事件调查报告（Investigative Reports）意见调查报告（Survey Reports）年度报告（Annual Report）、月度报告（Monthly Reports）、周报告（Weekly Reports）进展报告（Progress Reports）市场调查报告（Market Research Reports）可行性研究报告（Feasibility Reports）。

3. 商务英语报告写作的总体原则内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。

具体内容如下：内容准确无误：报告的正确性不仅仅是指英语语法、标点符号和拼写，更重要的是其内容要叙述的正确。

报告的事实陈述部分既不能因哗众取宠而夸大其词，也不能因其涉及的令人不愉快的消息而低调陈述。

实事求是、准确无误是报告写作的重要原则。

·内容简明扼要：报告的长短一般取决于报告的内容及其正式程度。

正式报告篇幅一般较长，而非正式报告则较短。

不论何种报告，报告的语言必须简洁、流畅，切忌陈词滥调。

一份拖沓冗长的报告不仅写时费力，对方阅读更浪费时间。

撰写商务英语报告时要尽量避免罗嗦，用尽可能较少的文字，完整、清楚地表达需要表达的意。

结构清晰明了：用数字、符号标明段落、层次、要点等，加强逻辑性，使读者一目了然。

建议明确果断：多数报告都有结论和建议部分，是报告的核心。

撰写时，应确保报告的结论和建议是经过充分论证而得出的，而且应明确果断，切忌模棱两可。

Chapter 6 business reports ppt课件

Functions of business reports
• Analytical reports
provide data, analyses and conclusions on the issue that the writer has been asked to investigate .
Such reports often provide recommendations for the readers to consider, but only on request.
the data. 6. Compose the first draft. 7. Revise, proofread, and evaluate.
• By printed form: absence report, accident report, trip report, petty cash report
• By time: preliminary report, progress report, periodical report, final report
Analyze data
and information
Analytical reports may suggest possible interpretations of data or offer solutions to problems
Persuade
Persuasive reports present and interpret data and suggest a course of action
What Do we Do to Write a Business Reports?
Business reports are systematic attempts to answer questions and solve problems. They include the following activities.

Unit 6 商务报告

The following purpose statement has all three elements:
When banner ads on Web pages first appeared in 1994, the initial response, or “click through” rate was about 10%. However, as ads have proliferated on Web pages, the click-through rate has dropped sharply. Rather than assuming that any banner ad will be successful, we need to ask, What characteristics do successful banner ads share? Are ads for certain kinds of products and services or for certain kinds of audiences more likely to be successful on the Web? The purpose of this report is to summarize the available research and anecdotal evidence and to recommend what Leo Burnett should tell its clients about whether and how to use banner ads.
To make a report, you should link the various pieces of information together to create a story or build a case. First, you need to understand the information, then to organize it by checking and revising the outline that was created earlier, and finally to write the report.

商务英语写作教程(第三版)课件：Reports

商务英语写作教程（第三版）
Reports
report
A report is an orderly and objective presentation of information that helps in decision making and problem solving.
The writer of reports is expected to collect information from all likely sources, and, based on numerical data, to write a report which provides information, presents a summary of discoveries or findings concerning a specific problem, arrives at a definite conclusion, proposes a course of action, and/or makes recommendations on a specific subject for a specific reader.
Steps of creating a report
Determine the Scope of the Report Consider Your Audience Gather Your Information Analyze Your Information Determine the Solution Organize Your Report
Findings A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

商务英语写作6商务报告

problems with parking. The office opens at 9:00 a.m. and so staff are forced to travel during
the rush hour. Members of staff are not leaving sufficient time for their journeys
❖ Members of staff who travel by car also experienced delays due to traffic jams and two had problems parking, particularly on Mondays and Tuesdays.
❖ Members of staff who travel by bicycle experienced delays due to bad weather, vehicle problems and traffic jams as well park in Commercial Center, which opens next week.
It is recommended that the Personnel Director investigates the possibility of introducing a flextime system so staff do not have to travel during the rush hour.
which are extended due to delays.
Body
Business Report
1 Case Study
Recommendations Members of staff should leave longer for their journeys in order to

商务英语写作概述ppt课件

The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
.
1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤车丽娟主编外语教学与研究出版社 2013.8
2023/11/10
.
2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
.

lesson 6 business report

Reference for task 1
• 1. This version is not concentrated so it is hard for reader to find out the points of the report--- why it is written & what information is presented. • 2. To revise, we just have to kick out the elements that result in mix-up or that distract the reader. • Suggested version: • This report summarizes the collection-series research you authorized on February 15. It confirms the finding reported in the preliminary report sent to you on April 5.
1. The preliminary part
• It is made up of: – Cover – Letter of transmittal (a covering letter) – Title page
2. Body of the report
• • • • • Introduction/Terms of Reference Procedure Discussion/findings Conclusion Recommendations/limitations
The purpose of the report is to give an overview of the structure and organization of the Human resources department.

中职教育-英语应用文写作课件：2.4 Business Reports.ppt

With a dry chem extinguisher, the operator must stand at least 10 feet from the fire in order for the pressurized powder to separate and scatter properly. If the extinguisher is used at closer range, the particles remain caked together and will fail to suffocate the fire properly.
Class A—burning wood, paper, textiles Class B—burning liquids and greases Class C—burning electrical wiring All three types of fires could occur in our offices.
When you have had an opportunity to go over the report, I should appreciate your comments. Should you wish to discuss the report with me, I shall be happy to be at your office at any time convenient to you.
By Carolyn Dunn, Purchasing Agent
Body of the report
Introduction Our company must soon purchase new fire extinguishers for the entire building in order to comply with local fire regulations. This report will examine two types of portable fire extinguishers (comparing overall performance and cost) in order to recommend one variety for purchase.

商务英语_报告 PPT

SPORTS
4
SPECIALS
5
DOCUMENTARY
• Enthusiasm for Sports. You must write no less than 120 words and explain WHY many TV viewers like to watch sports.
11
• Modern sports are becoming more spectatororiented than participant-oriented. Just think of millions and millions of people who spend countless hours before TV sets watching sports of all sorts: Olympic Games, World Series Games and the World Cup Soccer Game. According to a survey, among various televised events, sports have the greatest number of viewers. When an important football match is televised live, the streets of a big city are often left deserted.
9
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
10
100% 80% 60% 40% 20% 0%
Enthusiasm for Sports
Percentage of TV Viewers of Various Programmes