经贸英语写作 教案. doc

Unit 5

Part 1 Placing Orders(订货)

●General Introduction

An order may result from the buyer’s acceptance of an offer made by the sellers or from the seller s’acceptance of a counter-offer made by the buyers. An order can either be a letter or a printed form or both.

Compared with the offer/quotation, the order is a more common form of correspondence(通信)of obtaining equipment, services, supplies(供货). So besides a letter or memorandum(备忘录), or a printed form, it can be given by faxes, or e-mails, or even orally the phone or at the meeting.

The essential quality of an order is clarity and accuracy.

An order should include:

1)Name and specification or

description of the commodity

2)Quality

3)Quantity

4)Prices (unit price and total value)

and price terms

5)Terms of payment

6)Port of shipment and port of

destination(装运港和目的港)

7)Date and method of shipping

8)Package

The following structures are recommended in placing an order:

1)Use direct language in the first

paragraph to refer the seller to the previous contact acknowledging that you have received the offer and have the intention to place an order.

2)Describe what is being ordered in

great detail. Indicate the catalogue numbers, sizes, colors, prices, specifications and all other relevant information. Two paragraphs will be

needed to fulfill this part. The first paragraph is to give the detailed description of your order. The second one is to state the terms of payment and the anticipated(预期的) date of delivery and the mode(模式)

of transportation.

3)Close the letter by expressing

willingness to cooperate.

●Sample Reading

Sample 1

体育用品公司确认某公司初次订购Dear Sirs,

We want to say how pleased we were to receive your order of 25 March for our sport supplies and welcome you as one of our customers.

We confirm supply of the goods at the prices stated in(以…中标明的价格)your letter and are arranging for

dispatch1next week by sea. When the goods reach you we feel confident you will be completely satisfied with them at the prices offered(以所报价格), for they represent exceptional(特别的) value.

As you may not be aware of the wide range of(种类广泛的) goods we are deal ing in(从事), we are enclosing a copy of our catalogue and hope that our handling of your first order with us will lead to further business between us and mark the beginning of2 a happy working relationship.

Yours faithfully,

XXX

Notes:

1. dispatch: v. 发送, 派遣, 迅速处理

e.g., If the buyers failed to ~ the vessel

in time, the sellers shall have the

right to claim compensation for

their losses.