管理学教学PPT第二章

Learning Outcomes
Follow this Learning Outline as you read and study this chapter. 2.1 What’s Your Global perspective?
• Define parochialism. 狭隘主义，本土主义 • Contrast ethnocentric, polycentric, and geocentric attitudes towards global business.
Maintains operations in multiple countries.
• Multidomestic Corporation (跨国本土化公司)
Is an MNC that decentralizes management and other decisions to the local country.
• Geocentric Attitude (全球中心论)
A world-oriented view that focuses on using the best approaches and people from around the globe.
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Management
6th edition
Stephen P. Robbins
Mary Coulter
Chapter
2
The Management Environment
2–1
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
2.2 Understanding The global Environment
• Describe the current status of the EU欧盟, NAFTA北 美自由贸易区, ASEAN东南亚国家协定 and other Regional Trade Allowances.
• Discuss the role of the WTO世界贸易组织.
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2–4
The Global Marketplace
• Opportunities and Challenges
Coping with the sudden appearance of new competitors Acknowledging cultural, political, and economic differences Dealing with increased uncertainty, fear, and anxiety Adapting to changes in the global environment Avoiding parochialism (狭隘主义，本土主义)
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Adopting a Global Perspective
• Ethnocentric Attitude (民族中心论)
The parochialistic belief that the best work approaches and practices are those of the home country.
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Different Types of International Organizations
• Multinational Corporation (MNC) (多国公司)
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2–3
Learning Outcomes
2.4 Managing In A Global Environment.
• Explain how the global legal-political and economic environments affect managers. • Describe the challenges of doing business globally in today’s world.

United States, Canada, and Mexico
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2–8
Exhibit 2–1C European Union
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• Polycentric Attitude (多国中心论)
The view that the managers in the host country know the best work approaches and practices for running their business.
• North American Free Trade Agreement (NAFTA) (北美自由贸易协定)
Eliminated barriers to free trade (tariffs, import licensing requirements, and customs user fees)
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Learning Outcomes
2.3 Doing Business Globally
• Contrast multinational, multidomestic, global, transnational, and borderless global organizations. • Describe the different ways organizations can go international.
• Functions as the only global organization dealing with the rules of trade among nations. • Has 149 member nations and 32 observer governments. • Monitors and promotes world trade.
• Global Company (全球公司)
Is an MNC that centralizes its management and other decisions in the home country.
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2–9
Regional Trading Agreements
• U.S.-Central America Free Trade Agreement (CAFTA)(美国中美洲自由贸易协定） • Free Trade Area of the Americas（美洲自由贸易区） • Southern Cone Common Market (Mercosur)（南美洲南 锥共同市场) • Association of Southeast Asian Nations (ASEAN)(东南亚 国家联盟） Trading alliance of 10 Southeast Asian nations • African Union （非洲联盟） • South Asian Association for Regional Cooperation (SARRC) （南亚区域合作协会）
2.4 Managing In A Global Environment.
• Explain how the global legal-political and economic environments affect managers. • Describe the challenges of doing business globally in today’s world.
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2–5
What’s Your Global Perspective?
• Parochialism (狭隘主义，本土主义)
Is viewing the world solely through one’s own eyes and perspectives. Is not recognizing that others have different ways of living and working. Is a significant obstacle for managers working in a global business world. Is falling into the trap of ignoring others’ values and customs and rigidly applying an attitude of “ours is better than theirs” to foreign cultures.
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2–11
The World Trade Organization (WTO) (世界贸易组织)
• Evolved from the General Agreement on Tariffs and Trade (GATT关贸总协定) in 1995.
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Exhibit 2–2C ASEAN (东盟) Members
Source: Based on J. McClenahen and T. Clark, “ASEAN at Work,” IW. May 19, 1997, p. 42.
Regional Trading Agreements
• The European Union (EU) (欧盟)
A unified eຫໍສະໝຸດ Baiduonomic and trade entity

Belgium, Denmark, France, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, the United Kingdom, Germany, Austria, Finland, and Sweden
Different Types of International Organizations (cont’d)
• Transnational Corporation (Borderless Organization) (跨国公司)
Is an MNC that has eliminated structural divisions that impose artificial geographic barriers and is organized along business lines that reflect a geocentric attitude.