跨文化商务沟通PPT (14)[30页]
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• Use only the most common meaning of words. The word high has 20 meanings; expensive has one.
• Choose words with singular rather than multiple meanings.
Copyright © 2014 Pearson Education, Inc.
Know Your Reader
In spite of all the trade between the United States and the Far East, Americans fail to study even common Asian customs and business practices. Consider one of the most popular words in the English language - you. U.S. people try to personalize writing by taking the “you approach.” But in some other countries, such as Japan, people do not like this personal touch. They believe that writers should refer to their company: “Would your company be interested in this plan?” Not: “Would you be interested in this plan?”
Chapter 7 Written Communication Patterns
Written Communication Patterns
• International English • Writing Tone and Style • Letter Formats • Facsimiles (Fax) • Electronic Mail (E-mail) • Résuméand Job Search Information
Copyright © 2014 Pearson Education, Inc.
What are syntactic errors?
• Errors in the order of the words in a sentence. Native speakers of a language will discover syntactic errors in a sentence more readily than lexical errors. In Spanish, for example, the noun is given first, then adjectives follow. Example: Paseo del Rio (River Walk)
Copyright © 2014 Pearson Education, Inc.
What percent of outgoing international correspondence is sent in English?
• 97% in English • 1% in French, German, and
Spanish • Percentages for incoming
correspondence
– 96% in English – 4% in French, German, and Spanish
Copyright © 2014 Pearson Education, Inc.
wenku.baidu.com
What are lexical errors?
• Content errors; errors in meaning. Examples of lexical errors: • We baste (based) this conclusion on
our research. • Thank you for your patients (patience). • Our office will be closed on this wholey
Copyright © 2014 Pearson Education, Inc.
International English
• Use the 3,000 to 4,000 most common English words. Uncommon words, such as onus for burden and flux for continual change, should be avoided.
Copyright © 2014 Pearson Education, Inc.
• Select action-specific verbs and words with few or similar alternate meanings. Use cook breakfast rather than make breakfast; use take a taxi rather than get a taxi.
• Since you plan to visit an ant (aunt) in New York, perhaps we could meet at your convenience.
• According to the senses (census), the number of exported trucks has declined in the last decade.
(holy) day. • With your aide (aid), we will soon have
our office fully staffed.
Copyright © 2014 Pearson Education, Inc.
• The results will be worth the weight (wait).
• Choose words with singular rather than multiple meanings.
Copyright © 2014 Pearson Education, Inc.
Know Your Reader
In spite of all the trade between the United States and the Far East, Americans fail to study even common Asian customs and business practices. Consider one of the most popular words in the English language - you. U.S. people try to personalize writing by taking the “you approach.” But in some other countries, such as Japan, people do not like this personal touch. They believe that writers should refer to their company: “Would your company be interested in this plan?” Not: “Would you be interested in this plan?”
Chapter 7 Written Communication Patterns
Written Communication Patterns
• International English • Writing Tone and Style • Letter Formats • Facsimiles (Fax) • Electronic Mail (E-mail) • Résuméand Job Search Information
Copyright © 2014 Pearson Education, Inc.
What are syntactic errors?
• Errors in the order of the words in a sentence. Native speakers of a language will discover syntactic errors in a sentence more readily than lexical errors. In Spanish, for example, the noun is given first, then adjectives follow. Example: Paseo del Rio (River Walk)
Copyright © 2014 Pearson Education, Inc.
What percent of outgoing international correspondence is sent in English?
• 97% in English • 1% in French, German, and
Spanish • Percentages for incoming
correspondence
– 96% in English – 4% in French, German, and Spanish
Copyright © 2014 Pearson Education, Inc.
wenku.baidu.com
What are lexical errors?
• Content errors; errors in meaning. Examples of lexical errors: • We baste (based) this conclusion on
our research. • Thank you for your patients (patience). • Our office will be closed on this wholey
Copyright © 2014 Pearson Education, Inc.
International English
• Use the 3,000 to 4,000 most common English words. Uncommon words, such as onus for burden and flux for continual change, should be avoided.
Copyright © 2014 Pearson Education, Inc.
• Select action-specific verbs and words with few or similar alternate meanings. Use cook breakfast rather than make breakfast; use take a taxi rather than get a taxi.
• Since you plan to visit an ant (aunt) in New York, perhaps we could meet at your convenience.
• According to the senses (census), the number of exported trucks has declined in the last decade.
(holy) day. • With your aide (aid), we will soon have
our office fully staffed.
Copyright © 2014 Pearson Education, Inc.
• The results will be worth the weight (wait).