英语的词汇特点三篇

英语的词汇特点三篇

篇一：广告英语的词汇特点

1． Introduction

As China has successfully joined the WTO, the world economy growing trend towards integration. Every day we are full of advertising exposure to society. Not only is the Chinese advertising.,advertising in various languages, especially English ads everywhere. Ads into millions of households, to infiltrate every aspect of people's lives. In English advertising, shoddy, dull monotony of course there are, but in many ingenious, innovative, and unique superior works. This high-quality advertising in the language who have great attention to make great efforts. To lively, interesting results. Is a readable literary masterpiece, the fight for customers, expanding trade, open markets, promote competition played an important role. As an important part of English advertising language of an ad - ads in English, in addition to the general characteristics of the English language, there are also its significant features, and this is precisely the characteristics of significant performance in its vocabulary. The smallest as a language, the use of the most basic independent unit of the article in the understanding of the word plays an important role in the process. Whether the reader, or

the translator is concerned, there is no clear meaning, it would not grasp the meaning of sentences and articles. Therefore, this article intends to ads in English as an example. Lexical features for some of their preliminary study.

2. Body

2.1 Evaluative adjectives and adjectives comparative and superlative 2.1.1 Usually use strong colors compliment evaluative adjectives

Extensive use of English advertisements often strong colors compliment evaluative adjectives in order to make advertising the products or dissemination of information in the minds of consumers a vague but beautiful image, so as to achieve marketing purposes. Such as:

1.Supreme Reds (Paris, L'Oreal hair dye cream series of ads)

2.With an ordinary facade but splendid interior decor, Royal Palaceis known as one of them ostexpenve apartment in Beijing. (Royal Palace Beijing real estate ads)

Such advertisements in English to win the favor of people compliment the most common adjectives there: latest. up-to-date, fragrant. attractive. golden, successful, charming. comfortable. perfect, great, wonderfu1. first-rate, ever-lasting, super, unique, ideal and so on. These adjectives often make an ad suddenly enriched. No wonder the English advertising often jokingly as a "never ugly, no suffering, no wild wonderful world."

2.1.2 The extensive use of the comparative and superlative

Comparison of adjectives and the most advanced but also frequently appear in the ad, with the aim of comparison, the raise the quality of their products to meet consumer mentality and preferences. Such as: 1.Dale Batteries: the original and still be the best. (Dale Battery: original, best)

2.Let 's make things better. (Philips: Let us do a better job)

Above two cases better use of comparative adjectives and superlative the best, let the reader in comparison to deepen the impression of the product, play a very good promotional effect.

In addition, some businesses will boldly to utilize part of speech, to utilize such adjectives as verbs in a sentence, to "the south bank of Green River spring" effect. Such as:

3.Green your heart. (Health care products advertising Heineken: Let your heart is full of energy)

4.Good to the last drop. (Maxwell House coffee ad: to the last drop) the magical number of adverbs with exaggerated significance

2.2 The magical effect of adverbs with exaggerated significance

Many English ads are often exaggerated by a number with meaning or with full or adverb of universal significance, and achieved good results, such as adverbs in the following Magical listen:

1.Satisfaction Guaranteed Absolutely! (Home appliances ad)