商务沟通5
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To help us process this order, we must ask for another copy of the requisition. We are pleased to announce our new flight schedule from Atlanta to New York, which is any hour on the hour. We offer MP3 players with 10,15, or 20 gigabytes of storage capacity.
wenku.baidu.comUse This
The performance of this department can be improved by tightening cost controls.
Instead of This
You filled out the order
Use This
Please check your color
5.1.1 Sensitivity 5.1.2 Relationships
5.1.3 Style and Tone
5.1.1 Being Sensitive to Your Audience’s Needs (1) Using the “You” Attitude (2) Maintaining Standards of Etiquette (3) Emphasizing the Positive (4) Using Bias- Free Language
Instead of This
Use This
Our production schedules You’ve been sitting on our order for two weeks, depend on timely delivery of parts and supplies, but we and we need it now! have not yet received the order you promised to deliver two weeks ago. Please respond today with a firm delivery commitment.
④Try to avoid words with negative
connotations; use meaningful euphemisms instead.
Instead of This
Cheap Merchandise
Fake Used Cars Failing Elderly Person
Learning Objectives:
3.Briefly describe how to select words that are not only correct but also effective 4.Explain how sentence style affects emphasis within your message
Use This
So that your order can be filled promptly, please send another copy of the requisition.
Now you can take a plane from Atlanta to New York any hour on the hour. Select your MP3 player from three models with 10, 15, or 20 gigabytes of storage.
Main Contents:
5.1 Adapting To Your Audience 5.2 Composing Your Message 5.3 Using Technology To Compose And Shape Your Messages
5.1 Adapting To Your Audience
Instead of This Once again, you’ve managed to bring down the website through your incompetent programming.
Use This Let’s go over what went wrong with the last site update so that we can find out how to improve the process.
Learning Objectives:
5.List five ways to develop coherent paragraphs
6.Discuss the importance of effective e-mail subject lines and explain how to write them
(1) Using the “You” Attitude
The
“you” attitude is best implemented by expressing your message in terms of the audience’s interests and needs.
Instead of This
Use This
All five copies must be corrected by noon.
(2) Maintaining Standards of Etiquette
Although
you may be tempted now and then to be brutally frank, try to express the facts in a kind and thoughtful manner.
Avoid using you and yours when doing so:
Makes
you sound dictatorial Makes someone else feel guilty Goes against your organization’s style
Instead of This
(3) Emphasize the Positive
During
your career , you will face situations in which you need to communicate bad news– maybe dozens or hundreds of times. However, there is a big difference between delivering negative news and being negative.
①You can communicate negative news
without being negative.
Instead of This
It is impossible to repair your car today.
We apologize for inconveniencing
Use This
Use This
Bargain Prices
Imitation or faux Resale Cars Underperforming Senior Citizen
Pimples and Zits
Complexion Problems
(4) Bias-Free Language
Gender Racial or Ethnic Age
Disability
Reading:
第七版
P140 Table 5-1 第六版 P114 Table 4-2
5.1.2 Building Strong Relationships With Your Audience (1) Establishing Your Credibility (2) Projecting the Company’s Image
Chapter 5
Writing Business Messages
Learning Objectives:
1.Explain the importance of adapting your messages to the needs and expectations of your audience 2.Discuss four ways of achieving a businesslike tone with a style that is clear and concise
You should never use that type of paper in the copy machine.
Use This
That type of paper doesn’t work very well in the copy machine.
Instead of This
You must correct all five copies by noon.
Instead of This
We will communicate a late payment notice to all three credit reporting agencies if you do not pay your overdue bill within 10 days.
Use This
Your car can be ready by Tuesday.
Would you like a loaner until then?
The renovations now under way
you during our remodeling.
will help us serve you better.
We wasted $300,000 advertising in that magazine.
Our $300,000 advertising
investment did not pay off; let’s analyze the experience and apply the insights to future campaigns.
②When you are offering criticism or advice, focus on what the person can do to improve.
Instead of This
The problem with this department is a failure to control costs.
form wrong.
preferences on the enclosed
card so that we can process your order.
③Show your audience how they will benefit from complying with your message.
(1) Establishing Your Credibility
Credibility: a measure of your believability based on how reliable you are and how much trust you evoke in others. People are more likely to react positively to your message when they have confidence in you.
Paying your overdue bill within 10 days will prevent a negative entry on your credit record.
We need your contribution to the Boys and Girls Club.
You can help a child make friends and build self-confidence through your donation to the Boys and Girls Club.
wenku.baidu.comUse This
The performance of this department can be improved by tightening cost controls.
Instead of This
You filled out the order
Use This
Please check your color
5.1.1 Sensitivity 5.1.2 Relationships
5.1.3 Style and Tone
5.1.1 Being Sensitive to Your Audience’s Needs (1) Using the “You” Attitude (2) Maintaining Standards of Etiquette (3) Emphasizing the Positive (4) Using Bias- Free Language
Instead of This
Use This
Our production schedules You’ve been sitting on our order for two weeks, depend on timely delivery of parts and supplies, but we and we need it now! have not yet received the order you promised to deliver two weeks ago. Please respond today with a firm delivery commitment.
④Try to avoid words with negative
connotations; use meaningful euphemisms instead.
Instead of This
Cheap Merchandise
Fake Used Cars Failing Elderly Person
Learning Objectives:
3.Briefly describe how to select words that are not only correct but also effective 4.Explain how sentence style affects emphasis within your message
Use This
So that your order can be filled promptly, please send another copy of the requisition.
Now you can take a plane from Atlanta to New York any hour on the hour. Select your MP3 player from three models with 10, 15, or 20 gigabytes of storage.
Main Contents:
5.1 Adapting To Your Audience 5.2 Composing Your Message 5.3 Using Technology To Compose And Shape Your Messages
5.1 Adapting To Your Audience
Instead of This Once again, you’ve managed to bring down the website through your incompetent programming.
Use This Let’s go over what went wrong with the last site update so that we can find out how to improve the process.
Learning Objectives:
5.List five ways to develop coherent paragraphs
6.Discuss the importance of effective e-mail subject lines and explain how to write them
(1) Using the “You” Attitude
The
“you” attitude is best implemented by expressing your message in terms of the audience’s interests and needs.
Instead of This
Use This
All five copies must be corrected by noon.
(2) Maintaining Standards of Etiquette
Although
you may be tempted now and then to be brutally frank, try to express the facts in a kind and thoughtful manner.
Avoid using you and yours when doing so:
Makes
you sound dictatorial Makes someone else feel guilty Goes against your organization’s style
Instead of This
(3) Emphasize the Positive
During
your career , you will face situations in which you need to communicate bad news– maybe dozens or hundreds of times. However, there is a big difference between delivering negative news and being negative.
①You can communicate negative news
without being negative.
Instead of This
It is impossible to repair your car today.
We apologize for inconveniencing
Use This
Use This
Bargain Prices
Imitation or faux Resale Cars Underperforming Senior Citizen
Pimples and Zits
Complexion Problems
(4) Bias-Free Language
Gender Racial or Ethnic Age
Disability
Reading:
第七版
P140 Table 5-1 第六版 P114 Table 4-2
5.1.2 Building Strong Relationships With Your Audience (1) Establishing Your Credibility (2) Projecting the Company’s Image
Chapter 5
Writing Business Messages
Learning Objectives:
1.Explain the importance of adapting your messages to the needs and expectations of your audience 2.Discuss four ways of achieving a businesslike tone with a style that is clear and concise
You should never use that type of paper in the copy machine.
Use This
That type of paper doesn’t work very well in the copy machine.
Instead of This
You must correct all five copies by noon.
Instead of This
We will communicate a late payment notice to all three credit reporting agencies if you do not pay your overdue bill within 10 days.
Use This
Your car can be ready by Tuesday.
Would you like a loaner until then?
The renovations now under way
you during our remodeling.
will help us serve you better.
We wasted $300,000 advertising in that magazine.
Our $300,000 advertising
investment did not pay off; let’s analyze the experience and apply the insights to future campaigns.
②When you are offering criticism or advice, focus on what the person can do to improve.
Instead of This
The problem with this department is a failure to control costs.
form wrong.
preferences on the enclosed
card so that we can process your order.
③Show your audience how they will benefit from complying with your message.
(1) Establishing Your Credibility
Credibility: a measure of your believability based on how reliable you are and how much trust you evoke in others. People are more likely to react positively to your message when they have confidence in you.
Paying your overdue bill within 10 days will prevent a negative entry on your credit record.
We need your contribution to the Boys and Girls Club.
You can help a child make friends and build self-confidence through your donation to the Boys and Girls Club.