《高级综合商务英语1》翻译答案
商务英语高级篇注释和答案
高级篇重点词汇和答案Model test 1Key wordsPart 1diversity 差异性，不同点juvenile delinquency 少年犯罪integrate 综合stakes 赌注Caspian Sea 黑海interests 投资，利益，利润downstream 顺流而下，往南rehabilitate 恢复正常，名誉sector 行业commission 委托Part 2endemic（喻）流行的弊病beleaguered 围困，围攻liquefied 液化的jigsaw 犬牙交错的，错综复杂的money-spinner 赚钱的生意Part 3hit upon 偶然发现in name 名义上set 装置Part 4verify 核对，查清comply with 遵守call for 需要，需求carry out 首次提出，进行call on 呼吁，号召call in 招来，要求退回volume 量，体积，音量Part 5open account 未结清的账户，仍有来往的账户defaulting 违约，为履行债务ready 现成的Part 6outlet 销路，市场KeysPART ONE 1.C 2.A 3.D 4.B 5.B 6.A 7.C 8.EPART TWO 9.F 10.D 11.B 12.G 13.C 14.APART THREE 15.D 16.C 17.B 18.A 19.C 20.CPART FOUR 21. C 22. A 23. D 24. B 25. A 26.B 27.A 28. B 29. A 30. BPART FIVE 31. ALTHOUGH 32. WITH 33. AS 34. TO 35. WITHOUT36. WHERE 37. LEAST 38. THAN 39. ONLY 40. WITHPART SIX 41. CORRECT 42. WHICH 43. BE 44. ON 45. CORRECT 46. A47. CORRECT 48. WIDE 49. CORRECT 50. ALSO 51. THAT 52. AREModel test 2Key wordsPart 1archaeological 考古学Part 2topography 地形学convertibility 观点，态度，偏好；可转换性intrigued 使迷惑，使困惑category 种类Part 3pedagogical objectives 教学目标Anglo-Saxon 说英语的人的，盎格鲁—撒克逊的后裔的open-ended 无限制的，无预期目标的cognitive 认识的；以实际经验为根据的Wisdom resides in the hierarchy: Older and more senior people have more knowledgethan younger people. 年长的人比年轻人有更多的知识。
高级商务英语1unit3textA课后答案
高级商务英语1unit3textA课后答案1、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you2、The carbon we produce when we breathe is much less than（）produced by a car. [单选题] *A. oneB. itC. that(正确答案)D. those3、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)4、If you want to be successful one day, you have to seize every _______ to realize your dream. [单选题] *A. changeB. chance(正确答案)C. chairD. check5、He always found it hard to satisfy himself. [单选题] *A. 控制B. 满足(正确答案)C. 了解D. 批评6、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me7、______ pocket money did you get when you were a child? （）[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)8、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久9、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are10、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking11、—These shoes look cool. ______ are they?—They are on sale, only $（）[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、1．________my father ________ my mother is able to drive a car. So they are going to buy one. [单选题] *A．Neither; norB．Both; andC．Either; orD．Not only; but also(正确答案)14、Since the war their country has taken many important steps to improve its economic situation. [单选题] *A. 制定B. 提出C. 讨论D. 采取(正确答案)15、76．AC Milan has confirmed that the England star David Beckham （）the team soon. [单选题] *A. has rejoinedB. was going to rejoinC. rejoinedD. is to rejoin(正确答案)16、Now he is _______ his homework. [单选题] *A. busyB. busy with(正确答案)C. busy with doingD. busy does17、Her （）for writing was that she wished women to get the right to higher education. [单选题] *A. motivation(正确答案)B. motivateC. effectD. concentration18、Alice is fond of playing ____ piano while Henry is interested in listening to ___ music. [单选题] *A. the, /(正确答案)B. the, theC. the, aD. /, the19、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until20、17．Joe is a good student and he is busy ______ his studies every day. [单选题] *A．inB．with(正确答案)C．byD．for21、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.（）[单选题] *A. SoB. OrC. ButD. Because(正确答案)22、Allen is looking forward to _______ his American partner at the trade fair. [单选题] *A. meetB. meeting(正确答案)C. be meetingD. having meeting23、( ) The salesgirls in Xiushui Market have set a good example______us in learning English. [单选题] *A. to(正确答案)B. forC. withD. on24、He does ______ in math.（）[单选题] *A. goodB. betterC. well(正确答案)D. best25、He was proud of what he had done. [单选题] *A. 对…感到自豪(正确答案)B. 对…感到满足C. 对…表示不满D. 对…表示后悔26、16．We asked ______ engineer we met before to help repair the radio yesterday. [单选题] * A．aB．anC．the(正确答案)D．/27、58．—How much is Lucy's skirt?—She________320 yuan for it. I think it's a little dear. [单选题] *A．tookB．paid(正确答案)C．spentD．bought28、He asked for help from his friends who owned a computer company in New York. [单选题] *A. 拥有(正确答案)B. 经营C. 工作D. 了解29、English is very important in our daily life. Never _______. [单选题] *A. give up itB. give it up(正确答案)C. give away itD. give it away30、15．This kind of bread is terrible. I do not want to eat it ________. [单选题] *A．any more(正确答案)B．some more C．no longer D．some longer。
高级综合商务英语1unit4课后答案
高级综合商务英语1unit4课后答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully3、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why4、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent5、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since6、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] * A．isB．wasC．has been (正确答案)D．have been7、—What can I do for you? —I ______ a pair of new shoes.（）[单选题] *A. likeB. would lookC. would like(正确答案)D. take8、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out9、There is not much news in today's paper,_____? [单选题] *A. is itB. isn't itC.isn't thereD. is there(正确答案)10、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)11、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to12、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、Mr. Brown ______ the football match next week.（）[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)17、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)18、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by19、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *A. Restore(正确答案)B. resumeC. recoverD. reunite20、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)21、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where22、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an23、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon24、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)28、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with。
高级商务英语 书后翻译答案
Unit 1（讲/作业）In the wake of the international financial crisis and based on our experience in dealing with the crisis, we have become more acutely aware of one thing. In an era of deepening economic globalization, if we want to ensure sustained global economic growth and effectively tackle the risks and challenges faced by the world economy, all countries and regions must strengthen exchanges and cooperation and work together to address the underlying, structural issues in economic development. The 17th APE C Economic Leaders‘ Meeting in 2009 reached consensus on inclusive growth, and highlighted the importance of seizing the opportunities brought by economic globalization to better meet the challenges of economic globalization and create job opportunities for the benefit of our people. To realize inclusive growth, to resolve the social issues emerging from economic development and to lay a solid social foundation for trade promotion, investment facilitation and long-term economic development are all major topics that we, the APEC member economies, need to work together.Unit 2The recession of 2008-09 has been accompanied by bold claims about businesses‘ economic importance. As carmakers teetered many people put it about that one in ten American jobs depended on the industry. The figure turned out to include taxi drivers. Similarly adventurous claims have been made for telecoms and road-building. As a single-handed creator of jobs and wealth, though, few can match the writer Joanne Rowling. It is not great literature. The first three books make for pleasant and occasionally gripping beach reading. From the fourth installment the series begins to sprawl. It also makes unconvincing forays into teenage psychology. Yet even at their clumsiest the books are well-plotted and full of invention. They also avoid the temptation to sneak ideology into children‘s heads by wrapping it in fantasy. Although the Harry Potter series endorses traits such as bravery and loyalty, it is intended above all to entertain.Unit 3(讲/作业)For the past two decades or more, urbanization in China has come relatively easily. As the country proudly claims, slums and shantytowns are rare compared with other developing countries. But ensuring a continuing net inflow of migrants into the cities as the youngest cohort shrinks will mean giving workers from the countryside more 14 incentives to stay permanently (such as affordable housing and schooling). More money is being spent on these, but not yet enough. Cities say they welcome migrants, but some find roundabout ways of keeping them from settling. Beijing recently launched a set of extraordinary measures to tame property prices and ease traffic congestion that included all but banning migrants (one-third of the city‘s population) from buyin g homes or cars. In the name of improving safety, it has started closing down basement dwellings where migrants often live.Unit 4(讲/作业)My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire, who get promoted what you discuss in meetings.Some people say, ―Give the customers what they want. But that’s not my approach. Our job is to figure out what they‘re going to want before they do. Henry Ford once said, ―If I’d asked customers what they wanted, they would have told me, A faster horse! People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.U5(讲)No doubt the history of innovation is filled with elites. But look closer and you find that ordinary people have always silently played a role. Countless small efforts made by individuals, from all the rungs on the social ladder contributed to the astonishing advances that we enjoy in today‘s post-modern, post-industrial societies. Imagine how much better firms and countries could innovate if they could amass the distributed innovators-in-waiting. Technology and the pursuit of improvement are ultimate expressions of freedom; of the capacity of humans to reject the limitations of their past, to transcend the boundaries of their capacities and their social traditions. In an age of mass innovation the world may even find profitable ways to deliver solutions to the 21st century‘s greatest needs, including sustainabl e clean energy, affordable and universal healthcare for aging populations. The one natural resource that the world has left in infinite quantity is human ingenuity.U6Frivolous litigation is bankrupting our society. Juries increasingly have kept raising the ceiling for punitive damage settlements. Each shocking new multi billion-dollar settlement is just a new benchmark for the next big suit and the people of America are paying the bill. Health insurance never seemed like a bargain but litigation has increased their cost beyond the ability for many to pay for them.. Employers nationwide are also feeling the pinch. We can thank gratuitous litigation inflicted upon the medical field for these increased costs to us. Doctors are refraining from high-risk specialties. Many who would have gone into the medical field had second thoughts and have re-directed their goals. A sharp person can do anything, so why pursue a career fraught with the threat of financially ruinous frivolous litigation? There was a time that we were outraged about the price Americans paid for prescription drugs, until we knew the reason. It's because Americans are the ones that sue the drug companies. The price of this litigation has to be paid by someone, and it may as well be paid by the litigious society. Soon the pharmaceutical companies will figure out that it is better to just sell the tried drugs developed in the past as the risk of litigation removes the incentive for inventing new ones. The upside is drugs would become cheaper; the bad news is we would be stuck with only the drugs we now have.U7In many mass markets, companies are facing a predicament. On the one hand, customers are demanding that their orders be fulfilled even more quickly. On the other hand, they are demanding highly customized products and services. Most companies have found it difficult to fulfill their orders swiftly and at an acceptable cost. Companies must rethink and integrate the designs of their products, the processes used to make and deliver those products, and the configuration of their entire supply network. By adopting such a comprehensive approach, they can operate at maximum efficiency and quickly meet customers' orders with a minimum amount of inventory. Threeprinciples together form the basic building blocks of an effective mass-customization program. First, a product should be designed so it consists of independent modules that can be assembled into different forms of the product easily and inexpensively. Second, manufacturing processes should be designed so that they, too, consist of independent modules that can be moved or rearranged easily. Third, the supply network should be designed to supply the basic product to the facilities performing the customization in a cost-effective manner. It should have the flexibility and the responsiveness to take orders and deliver the finished, customized goods quickly.U8(讲/作业)Toyota‘s infamous quality problems are a case study in how not to lead in crisis. Under the media spotlight, Toyota CEO Akio Toyoda went into hiding and let serious product quality issues go out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the conversation, while Toyota fumbled the responses. Disingenuous apolo gies and disjointed plans for resolution have been Toyota‘s substitute for crisis response. As accounts pour in about declining quality, the company sends unknown mid-level managers to quell the firestorm. It won‘t work. ―You live by the sword; you die by the sword.‖Toyota‘s best weapon has always been quality, a competitive advantage that prompted many Americans to stop buying GM and Ford brands. Toyota can only regain its footing by transforming itself from top to bottom to deliver the highest quality automobiles.U9(讲/作业)Modern search engines are tremendously powerful and easy-to-use instruments which are used to find any needed information. The search process didn‘t always take a fraction of a second and search engin e algorithms didn‘t always allow to find exactly what is relevant to your request. The first search engine Archie was oriented on the creation of the base which included names of the files placed on the public File Transfer Protocol (FTP) servers. It was massive and not handy, and also it needed much network resources. From that time Google and Yahoo and also other search engines—Live Search, Yandex, Rambler which appeared later, have been significantly improved, became smarter and handy. They are daily used by billions of people! Today we have no need to visit libraries if we need to get some information or even to use encyclopedias we have at home.U10(讲/作业)Climbing the hierarchy used to be a reward for loyalty. But in the 1980s, as firms stripped out layers of management, promotions became fewer and farther between. To get ahead, executives started moving from company to company. A 2009 survey by career network ExecuNet found that executives now stay with an organization for only 3.3 years, on average, before moving on. Researches also show that the NO.1 solid reason people look for a new job is getting away from a ―bad boss (or ―bad management), especially direct managers who are seen as blocking career advancement and job achievements. Those bosses who do not listen, delegate assignments and provide feedback increase their employees‘ dissatisfaction start thinking—―give me a chance to advance, learn, grow and notice me when I do that‖.U11(讲)At last the panic of the spring, when Greece was on the edge of default, has receded a bit. Themost vulnerable euro-zone members, Greece and Ireland still pay more for their money, but austerity measures are in place. This week the huge euro-zone bail-out fund won a much-coveted AAA rating.Europe‘s single currency has by no means been a disaster. It has met its main goal of price stability. Had it not existed, the European Union would in the past two years have been convulsed by a more extreme version of the currency instability that rocked it in the early 1990s. The single market would have been under serious threat. In the currency markets the euro is less disliked than the dollar. Yet it is clear from the troubles of Greece, Ireland and others that changes must be made if the euro is to survive in the long run.U12Christoph Westphal offered some key lessons in how to build a successful biotech company during a thoroughly engaging keynote at Bio-IT World Conference & Expo last week.Westphal raised $100 million in 2006, and made it look easy. ―If you don‘t want to invest in us, we‘ll see who is going to live longer!‖he would tell potential backers, typically overweight men in their fifties. The biggest single investor was John Henry, the co-owner of the Boston Red Sox, who emailed Westphal asking if he could help. After Westphal suggested a number, Henry replied: ―I can‘t do $50 million, but I can do $20 million.‖Westphal replied: ―Deal.‖。
《高级英语(第一册)》课后翻译习题及答案
Lesson 11) Little donkeys thread their way among the throngs of people.little donkeys went in and out among the people and from one side to another2) Then as you penetrate deeper into the bazaar, the noise of the entrance fades away, and you come to the muted cloth-market.Then as you pass through a big crowd to go deeper into the market, the noise of the entrance gradually disappear, and you come to the much quieter cloth-market.3) they narrow down their choice and begin the really serious business of beating the price downthey drop some of items that they don't really want and begin to bargain seriously for a low price.4) he will price the item high, and yield little in the bargainingHe will ask for a high price for the item and refuse to cut down the price by any significant amount.5) As you approach it, a tinkling and banging and clashing begins to impinge on your earAs you get near it, a variety of sounds begin to strike your ear.X．1)一条蜿蜒的小路淹没在树荫深处A zig-zag path loses itself in the shadowy distance of the woods.2)集市上有许多小摊子，出售的货物应有尽有At the bazaar there are many stalls where goods of every conceivable kind are sold.3) 我真不知道到底是什么事让他如此生气。
商务英语综合教程第一学期习题答案
Unit 1 Company Profile1. Translate the following Chinese terms into English. candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporationChief Executive Officer stakeholder2. Translate the following English terms into Chinese. 股本，股金总额股本，股金总额以人为本的解决方案以人为本的解决方案精于心简于形精于心简于形对客户的深入了解对客户的深入了解工业革命工业革命回收利用回收利用3. Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
年，是世界上最大的日用消费品公司之一。
20072007财政年度，公司全年销售额达682亿美元。
亿美元。
在《财富》杂志评选出的全球在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，天，在世界各地，在世界各地，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁宝洁大中华业务区包括1988年成立的中国大陆分公司、年成立的中国大陆分公司、19871987成立的香港分公司和1985年成立的台湾分公司。
年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
《高级综合商务英语1》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级综合商务英语1主编：彭青龙（习题答案）外语教学与研究出版社Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
商务英语unit1课文译文及练习答案
课文A世界经济发展世界经济比以往任何时候都更富裕，但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代，发展中国家经济获得了飞速而持续的发展。
然而，自80年代以来，除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外，其他发展中国家面临了经济不稳，社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场，吸引更多外国资本直接投资，更有弹性地应对全球商品市场。
现在，埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35，而在50年代，埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样，美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来，发展中国家经济增长进入停滞与不稳定的交替期，只有少数几个发展中国家在最近几十年能持续增长，这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来，中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外，最近20年，中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴，中国经济改革的过程被看作是“摸着石头过河”。
实际上，经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的，依靠发挥个人积极性，培育各种类型的市场竞争。
通常，中国向市场经济的转型过程是个缓慢的经济改革过程，表现在三个不同时期。
第一个时期从1978年至1993年，改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点；第二个时期开始于1994年，这一时期中国政府决定把最终建立现代市场经济体制作为改革目标；最新时期，重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
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Unit 1 Globalization
IV.Translation
1.Sentence Translation
1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
2)虽然与印度的低成本模式相适应的意愿是非常重要的因素，但是嘉能·布鲁克先生强调，IBM 对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。
3) IBM 也
表示，它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题，并在印度和中国建立了最先进的研究实验室。
4)我们先找出该国最重要的一些行业，然后带着提升这些行业的整体策略去跟他们洽谈，利用我们的技术帮助他们达到国际标准。
5)公司还希望能和中国200 个二线城市的地方政府建立起合作关系。
这200 个二线城市，每一个城市将至少有一百万人口，从电力供应到飞机场方方面面都需
要发展。
Unit 2 Film Industry
IV.Translation
1. Sentence Translation
1)哈利·波特的故事从爱丁堡的一个单身母亲脑海中诞生，到成为全球大众传媒
特许经营的商品，这段旅程本身也是一个童话。
2)没错，这是一个灰姑娘的故事——一开始高贵被忽略，一个偶然的机会被慧
眼所识，最终成就了无尽的财富。
3)实际上，“哈利·波特”系列就是一座冰山。
每一部新书的问世都会把新的
读者吸引到这个系列，就像滚雪球一般增大前几部书的销量。
4) 《哈利·波特》的例子表明，创新实验之所以得以实现是因为制作的诸多方
面都实行了严格的控制。
5) 伟大的传媒产品总会引领潮流。
《星球大战》告诉电影公司：玩具也能赚钱。
《哈利·波特》给出版商上了一课：儿童和成年人要一并吸引。
Unit 4 Information Technology
IV.Translation
1.Sentence Translation
1)一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。
2)好几个月来，高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。
3) 这对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说” 是个绝妙的反驳。
4) 比尔·盖茨是难以取胜的劲敌。
由于他对个人电脑软件领域的垄断，在其处于事业的巅峰时期，比尔·盖茨可能更加富有，也可能更能呼风唤雨。
5) 有了平板电脑iPad 助力，苹果的总市值五月份终于超过了微软成为全世界最
有价值的科技公司。
Unit 5 Creativity and Innovation
IV.Translation
1. Sentence Translation
1)温泉镇探寻到的创新之路吸引人们和商业重新回到了这个一度变为鬼城的小
镇, 使它恢复了往日的时运，从这个例子我们见识到完美的创造力。
2)维多利亚时代的特征是人们把物品从物质世界的一个地方移到另一个地方，
人们使用机器肆意砍伐土地上的自然资源，将它们变成商品，再运送到消费者的家门。
3)创新对社会的吸引力与日俱增，其根本原因在于后现代时代人们的存在忧虑
和人们探究人类生存意义的需求。
4)就好像九岁的孩子常常为圣诞老人是否存在的问题苦苦思索，我们相信消费
者也感到纠结不安，一方面他们想要相信现代主义的承诺，另一方面他们见多识
广不愿轻信。
5)重要的是，“哇”因素不只是一些无关紧要的额外好处，没有深刻的思考和深
入的合作它就不会出现。
Unit Eight Crisis Management
IV.Translation
1)Sentence Translation
1)在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽
付出的代价是很低的。
2)对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑
战已经做出的决定和设计。
3)日本公司的业务模式体现在企业和政府之间相互合作、共同谋划的关系, 这
种关系曾经创造过日本的经济奇迹，但如今却是大势已去。
4) 民族自信心低落已经有一段时间了，但是即使在长期萎靡不振的状态下，人们依然能够沉浸在像丰田公司这样的王牌企业获得成功的喜悦中。
5)公司坚持认为产品没有任何缺陷，只是一个软件故障罢了，这种毫无诚意的表态无助于公司重建顾客的信任和信心。
Unit Nine Internet and Our Life
IV.Translation
1. Sentence Translation
1)在美国德克萨斯州，谷歌公司也面临着一项类似的调查，也在与一些网络旅
游公司较量。
这些公司一直在游说政府否决谷歌公司最近对提供航班信息的ITA 软件公司的并购。
2)有关欧盟正式反垄断质询的消息肯定会使人们进一步将谷歌公司与鲍尔默
先生的公司进行对比，该公司曾与欧洲的监管机构进行过长期而激烈的斗争。
3) 虽然该公司的收益增长从2007 年的56%下降到去年的9%，但是考虑到全球经济都在急转直下的背景，这个增长速度还是令人敬佩的。