第八Location Strategies运营管理笔记
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©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458
8-1PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e Operations Management Location Strategies Chapter 8
©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458
8-2PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e Outline
♦GLOBAL COMPANY PROFILE: FEDERAL EXPRESS
♦THE STRATEGIC IMPORTANCE OF LOCATION ♦FACTORS THAT AFFECT LOCATION DECISIONS ♦
Labor Productivity ♦
Exchange Rates and Currency Risks ♦
Costs ♦
Attitudes ♦
Proximity to Markets ♦
Proximity to Suppliers ♦Proximity to Competitors (Clustering)
©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458
8-3PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e Outline -Continued
♦METHODS OF EVALUATING LOCATION ALTERNATIVES
♦
The Factor-Rating Method
♦Locational Break-Even Analysis
♦Center-of-Gravity Method
♦The Transportation Method ♦SERVICE LOCATION STRATEGY ♦How Hotel Chains Select Sites
♦The Telemarketing Industry
♦Geographic Information Systems
©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 074588-4PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e
Learning Objectives
When you complete this chapter, you should be able to :
Identify or Define :
♦
Objective of location strategy ♦
International location issues ♦
Clustering ♦
Geographic Information Systems Describe or explain:
♦Three methods of solving the location problem ♦Factor-rating method
♦Locational breakeven analysis
♦Center -of-gravity method
♦Describe the factors affecting location decisions
©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458
8-5PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e Federal Express
♦Stresses “hub”concept
♦Advantages:
♦enables service to more locations with fewer aircraft ♦enables matching of aircraft flights with package loads ♦reduces mishandling and delay in transit because there is total control of packages from pickup to delivery
©2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458
8-8PowerPoint presentation to accompany Heizer/Render -
Principles of Operations Management, 5e, and Operations
Management, 7e Service Location Decisions ♦Revenue focus
♦Costs vary little between market areas
♦Location is a major
revenue factor
♦
Affects amount of
customer contact
♦Affects volume of
business