商务英语入门第二章_外教社修订版
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What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer. Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream. Self-Motivated — Keep your focus; — Have your own motivation to go on and get the work done; — Have the determination to get through the tough times.
Know Where You Are Headed — You should have a strong set of business skills and get a better idea of yourself.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Aren’t Afraid to Fail — Failure is mother of success. Business can fail. They fail all the time. You must be able to take some risks.
2
Chapter
Business Start-up
2
Chapter
Business Start-up
How to Discover a Winning Business Idea
Invent a New Product or Service — Ask people about additional services that they would like to see. — Focus on a particular target market and brainstorm business ideas for services that that group would be interested in. Add Value to an Existing Product — Put a product through an additional process that increases its value — Add services, or combine the product with other products
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionary person and works very hard to achieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's grace, but just hard work and competitiveness. Microsoft is good competition for other software companies and he will continue to
Take Hongmin Yu, the founder of New Oriental, for example
2
Chapter
Business Start-up
How to Discover a Winning Business Idea
Examine Your Own Skill Set for Business Ideas — What have I done? — What can I do? — Will people be willing to pay for my products or service? Keep up-to-date and Identify Business Opportunities
2
Chapter
Business Start-up
Lead-in activities
Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
What Traits do You Find in Bill Gates? — Strongly believes in hard work; — Being ambitious, intelligent and competitive; — When in college, he and his close friend Allen started a new company; — Developed a small computer to measure traffic flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
What Does it Take to Be an Entrepreneur?
企业家需要哪些素质？
How to Discover a Winning Idea 如何挖掘成功的商业理念 Evaluating Your Chance for Success 审视成功的机率 Getting Started 启动并运作 Organizing your business 组织企业 Now That You are Up and Running 发展与腾飞 Determining If You Are Succeeding 明确企业是否走向成功
location name employee run alone partner main product or service get professional help how to arrange time business opportunity full-time
2
Chapter
Business Start-up
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
10 Traits of Steve Jobs 1. Focus 2. Aim for simplicity 3. Be brutal with yourself 4. Constantly reinvent your work 5. “Stay hungry, stay foolish” 6. Create a “reality distortion field” 7. Realize one day you are going to die 8. Embrace failure 9. Diversify your experiences 10. “Good artists copy, great artists steal”
2
Chapter
Business Start-up
Lead-in activities
Do you think it is right for you? How can you transform your dream into reality? What capital and personal skills do you need, but don’t have? What other aspects should you consider?
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Questions for discussion
— What traits do you think you posses? — What is most important to be a successful entrepreneur? — Do you know anyone who seems to have the entrepreneurial spirit? Why?
2
Chapter
Business Start-up
Lead-in activities
You can use the words or expressions in the following box:
size customers money manage consult information advertising consistent hard-working short-term goals self-confidence long-term goals self-discipline make sacrifices business plan first things first make a profit part time
— Read or watch news regularly to find possible business ideas. — Keeping up with current events will help you identify market trends, new fads, industry news.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
ห้องสมุดไป่ตู้
Willing to Make Sacrifices — Work long hours; — Cut leisure activities like getting on line, watching TV, dancing, etc. — Have less time to chat with friends.
高等学校英语拓展系列教程
Chapter
2
Business Start-up
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
2
Chapter
Business Start-up
Chapter 2
Business Start-up
企业创建
2
Chapter
Business Start-up
Lecture Outline
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer. Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream. Self-Motivated — Keep your focus; — Have your own motivation to go on and get the work done; — Have the determination to get through the tough times.
Know Where You Are Headed — You should have a strong set of business skills and get a better idea of yourself.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Aren’t Afraid to Fail — Failure is mother of success. Business can fail. They fail all the time. You must be able to take some risks.
2
Chapter
Business Start-up
2
Chapter
Business Start-up
How to Discover a Winning Business Idea
Invent a New Product or Service — Ask people about additional services that they would like to see. — Focus on a particular target market and brainstorm business ideas for services that that group would be interested in. Add Value to an Existing Product — Put a product through an additional process that increases its value — Add services, or combine the product with other products
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionary person and works very hard to achieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's grace, but just hard work and competitiveness. Microsoft is good competition for other software companies and he will continue to
Take Hongmin Yu, the founder of New Oriental, for example
2
Chapter
Business Start-up
How to Discover a Winning Business Idea
Examine Your Own Skill Set for Business Ideas — What have I done? — What can I do? — Will people be willing to pay for my products or service? Keep up-to-date and Identify Business Opportunities
2
Chapter
Business Start-up
Lead-in activities
Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
What Traits do You Find in Bill Gates? — Strongly believes in hard work; — Being ambitious, intelligent and competitive; — When in college, he and his close friend Allen started a new company; — Developed a small computer to measure traffic flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
What Does it Take to Be an Entrepreneur?
企业家需要哪些素质？
How to Discover a Winning Idea 如何挖掘成功的商业理念 Evaluating Your Chance for Success 审视成功的机率 Getting Started 启动并运作 Organizing your business 组织企业 Now That You are Up and Running 发展与腾飞 Determining If You Are Succeeding 明确企业是否走向成功
location name employee run alone partner main product or service get professional help how to arrange time business opportunity full-time
2
Chapter
Business Start-up
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
10 Traits of Steve Jobs 1. Focus 2. Aim for simplicity 3. Be brutal with yourself 4. Constantly reinvent your work 5. “Stay hungry, stay foolish” 6. Create a “reality distortion field” 7. Realize one day you are going to die 8. Embrace failure 9. Diversify your experiences 10. “Good artists copy, great artists steal”
2
Chapter
Business Start-up
Lead-in activities
Do you think it is right for you? How can you transform your dream into reality? What capital and personal skills do you need, but don’t have? What other aspects should you consider?
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Questions for discussion
— What traits do you think you posses? — What is most important to be a successful entrepreneur? — Do you know anyone who seems to have the entrepreneurial spirit? Why?
2
Chapter
Business Start-up
Lead-in activities
You can use the words or expressions in the following box:
size customers money manage consult information advertising consistent hard-working short-term goals self-confidence long-term goals self-discipline make sacrifices business plan first things first make a profit part time
— Read or watch news regularly to find possible business ideas. — Keeping up with current events will help you identify market trends, new fads, industry news.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
ห้องสมุดไป่ตู้
Willing to Make Sacrifices — Work long hours; — Cut leisure activities like getting on line, watching TV, dancing, etc. — Have less time to chat with friends.
高等学校英语拓展系列教程
Chapter
2
Business Start-up
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
2
Chapter
Business Start-up
Chapter 2
Business Start-up
企业创建
2
Chapter
Business Start-up
Lecture Outline