电子商务行业英语课件Unit 6
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Listen to dialogue 1 and write down the missing words.
Sample Dialogue 1 Visiting Alibaba
Alex: Hello, I h_a_v_e__a_n_a_p_p_o_in_t_m__en_t (1)with Susan Wang. My name is Alex Zhang.
• 付费广告
• banner ads
• 离线广告
Workplace Listening and Speaking
Warm-up
What do you know about Alibaba?
Headquarter? Business?
Sample Dialogue 1 Visiting Alibaba
Unit 6 Ready to Be the Power Seller？Go!
Learning Objectives
In this unit, you’ll ➢ know about Alibaba Company. ➢ learn to market products online and offline. ➢ learn to design advertising slogans for products. ➢ learn about a marketing campaign of products.
Michael: How many people work here?
Sample Dialogue 1 Visiting Alibaba
Susan : More than eight thousand. Well, why don’t we go to that café and have a cup of coffee? It’s straight ahead.
Newspaper ads
Think about it
• Have you ever heard of Wong Lo Kat Herbal Tea and what do you know about it?
• Have you ever watched or read the ad of Wong Lo Kat Herbal Tea? If you have, describe it briefly.
• PPC (pay per click)
• 按点击次数支付
• offline ads
• 搜索引擎优化
• search engine optimization • 关键词
(SEO)
• traffic
• 导航系统
• w• 旗帜广告
• navigation system
product at first although the annual sales of the √
product were very good.
□ □ 2. According to the survey, most people’s motive for
buying the red can Wong Lo Kat Herbal Tea is that
Marketing methods
Warm-up
Ads
Free products
Promotion
Marketing methods
Telephone marketing
Business cards
Booth marketing
Warm-up
Match the pictures with the given terms.
meet my business partner, Mr. Michael Smith. Michael, this is my old friend, Susan Wang. Michael: Nice to meet you, Miss Wang. Susan: Nice to meet you, too. Mr. Michael Smith. Please call me Susan. Are you __e_n_jo_y_i_n_g_y_o_u_r_v_i_s_it_ (2) to Hangzhou?
Pay Per Click
Warm-up
Banner ads
Catalog
PPC ads
Subway ads
Bus ads
Newspaper ads
Vocabulary
Match the words with their meanings.
• paid ads
• 流量
• click rate
• 点击率
Sample Dialogue 2 Improving my site traffic
Amy and Brian have an online store to sell clothes. Now they are discussing how to improve their store’s hits. What suggestions will you give to them?
Contents
Warm-up Vocabulary Listening Practice Role-play Communicative Task
Warm-up
Work in a group and list the offline marketing methods you know.
3)Put out a few advertisements for their website inside of the search engine.
Sample Dialogue 2 Improving my site traffic Role-play the dialogue with your partner.
Susan: 7 buildings. We moved here about a year ago. We rented our old office buildings, but these were designed and built to _m_e_e_t_o_u_r_n_e_e_d_s (6) . __W__h_a_t’_s_m__o_re__(7), the old office buildings were too small to accommodate our staff.
Sample Dialogue 2 Improving my site traffic
Read the dialogue and fill the following form.
Amy and Brian’s problem
Their products and prices are good, but the problem is that no one knows about their website.
Receptionist: Miss Susan Wang, Mr. Alex Zhang is here. Susan: Alex, long time no see. Alex: Hi, Susan. It's good to see you here. Susan, I'd like you to
/v_show/id _XNDEzNTIxMjQ=_rss.html
Vocabulary
Understanding the text
Read the passage and do task 7.
STATEMENTS
TRUE / FALSE
□ □ 1. The manufacturer did not know how to position its
Homework
Think about it • Have you ever heard of Wong Lo Kat Herbal Tea and what do you know about it? • Have you ever watched or read the ad of Wong Lo Kat Herbal Tea? If you have, describe it briefly.
there. Would you like to have a look? Michael & Alex: Yes/Certainly.
Pair work
Suppose you are Jack, a visitor to China who works in Google in the United States. During youcompany in China, guided by your friend, Ma Teng. You two talked about the building style, staff, main products and ng
Passage 1
Contents
Think About It Vocabulary Understanding the Text Completing Tasks
Review
Banner ads
Catalog
PPC ads
Subway ads
Bus ads
√
it tastes very sweet than other herbal tea drinks.
□ □ 3. The red can Wong Lo Kat Herbal Tea’s special function is that it can cure some disease of people.
Alex: The facilities of your company are first class. Are there ______a_n_y_o_t_h_e_r_r_el_a_x_aftaiocnilities in your company? Susan : Sure, just inside that building. Lots of sports facilities
Sample Dialogue 1 Visiting Alibaba
Michael: Yes, I am. I have visited many places in Hangzhou. Alex is _n_o_t_o_n_ly_ (3) an excellent business partner _b_u_t_ (4) an outstanding guide. Oh, these buildings are so fashionable and spacious. _H_o_w__m__a_n_y_b_u_i_ld_i_n_g_s (5) are there in your company?
Further Listening
• Listen to a passage and then choose the best answer for each question. 1. C 2. C 3. D 4. A
Group work
• Work in a group to discuss: if you were Amy and Brian, what other ways would you think of to attract more people to visit your online store and buy your products?
Their solutions
1) Put more buzz words into the page text.
2) Ask some of their neighboring sites to offer links to their page inside of the neighboring sites.
Sample Dialogue 1 Visiting Alibaba
Alex: Hello, I h_a_v_e__a_n_a_p_p_o_in_t_m__en_t (1)with Susan Wang. My name is Alex Zhang.
• 付费广告
• banner ads
• 离线广告
Workplace Listening and Speaking
Warm-up
What do you know about Alibaba?
Headquarter? Business?
Sample Dialogue 1 Visiting Alibaba
Unit 6 Ready to Be the Power Seller？Go!
Learning Objectives
In this unit, you’ll ➢ know about Alibaba Company. ➢ learn to market products online and offline. ➢ learn to design advertising slogans for products. ➢ learn about a marketing campaign of products.
Michael: How many people work here?
Sample Dialogue 1 Visiting Alibaba
Susan : More than eight thousand. Well, why don’t we go to that café and have a cup of coffee? It’s straight ahead.
Newspaper ads
Think about it
• Have you ever heard of Wong Lo Kat Herbal Tea and what do you know about it?
• Have you ever watched or read the ad of Wong Lo Kat Herbal Tea? If you have, describe it briefly.
• PPC (pay per click)
• 按点击次数支付
• offline ads
• 搜索引擎优化
• search engine optimization • 关键词
(SEO)
• traffic
• 导航系统
• w• 旗帜广告
• navigation system
product at first although the annual sales of the √
product were very good.
□ □ 2. According to the survey, most people’s motive for
buying the red can Wong Lo Kat Herbal Tea is that
Marketing methods
Warm-up
Ads
Free products
Promotion
Marketing methods
Telephone marketing
Business cards
Booth marketing
Warm-up
Match the pictures with the given terms.
meet my business partner, Mr. Michael Smith. Michael, this is my old friend, Susan Wang. Michael: Nice to meet you, Miss Wang. Susan: Nice to meet you, too. Mr. Michael Smith. Please call me Susan. Are you __e_n_jo_y_i_n_g_y_o_u_r_v_i_s_it_ (2) to Hangzhou?
Pay Per Click
Warm-up
Banner ads
Catalog
PPC ads
Subway ads
Bus ads
Newspaper ads
Vocabulary
Match the words with their meanings.
• paid ads
• 流量
• click rate
• 点击率
Sample Dialogue 2 Improving my site traffic
Amy and Brian have an online store to sell clothes. Now they are discussing how to improve their store’s hits. What suggestions will you give to them?
Contents
Warm-up Vocabulary Listening Practice Role-play Communicative Task
Warm-up
Work in a group and list the offline marketing methods you know.
3)Put out a few advertisements for their website inside of the search engine.
Sample Dialogue 2 Improving my site traffic Role-play the dialogue with your partner.
Susan: 7 buildings. We moved here about a year ago. We rented our old office buildings, but these were designed and built to _m_e_e_t_o_u_r_n_e_e_d_s (6) . __W__h_a_t’_s_m__o_re__(7), the old office buildings were too small to accommodate our staff.
Sample Dialogue 2 Improving my site traffic
Read the dialogue and fill the following form.
Amy and Brian’s problem
Their products and prices are good, but the problem is that no one knows about their website.
Receptionist: Miss Susan Wang, Mr. Alex Zhang is here. Susan: Alex, long time no see. Alex: Hi, Susan. It's good to see you here. Susan, I'd like you to
/v_show/id _XNDEzNTIxMjQ=_rss.html
Vocabulary
Understanding the text
Read the passage and do task 7.
STATEMENTS
TRUE / FALSE
□ □ 1. The manufacturer did not know how to position its
Homework
Think about it • Have you ever heard of Wong Lo Kat Herbal Tea and what do you know about it? • Have you ever watched or read the ad of Wong Lo Kat Herbal Tea? If you have, describe it briefly.
there. Would you like to have a look? Michael & Alex: Yes/Certainly.
Pair work
Suppose you are Jack, a visitor to China who works in Google in the United States. During youcompany in China, guided by your friend, Ma Teng. You two talked about the building style, staff, main products and ng
Passage 1
Contents
Think About It Vocabulary Understanding the Text Completing Tasks
Review
Banner ads
Catalog
PPC ads
Subway ads
Bus ads
√
it tastes very sweet than other herbal tea drinks.
□ □ 3. The red can Wong Lo Kat Herbal Tea’s special function is that it can cure some disease of people.
Alex: The facilities of your company are first class. Are there ______a_n_y_o_t_h_e_r_r_el_a_x_aftaiocnilities in your company? Susan : Sure, just inside that building. Lots of sports facilities
Sample Dialogue 1 Visiting Alibaba
Michael: Yes, I am. I have visited many places in Hangzhou. Alex is _n_o_t_o_n_ly_ (3) an excellent business partner _b_u_t_ (4) an outstanding guide. Oh, these buildings are so fashionable and spacious. _H_o_w__m__a_n_y_b_u_i_ld_i_n_g_s (5) are there in your company?
Further Listening
• Listen to a passage and then choose the best answer for each question. 1. C 2. C 3. D 4. A
Group work
• Work in a group to discuss: if you were Amy and Brian, what other ways would you think of to attract more people to visit your online store and buy your products?
Their solutions
1) Put more buzz words into the page text.
2) Ask some of their neighboring sites to offer links to their page inside of the neighboring sites.